WNMA

WNMA (1210 AM) is a radio station licensed to Miami Springs, Florida, serving the Miami/Fort Lauderdale area. It airs a male-oriented talk format known as "1210 The Man". The station is owned by Multicultural Broadcasting and currently operated by Cielo Media.

For the early 20th-century organisation set up to combat tuberculosis in Wales, see King Edward VII Welsh National Memorial Association.
WNMA
CityMiami Springs, Florida
Broadcast areaMiami/Fort Lauderdale area
Frequency1210 kHz
Branding1210 The Man
Programming
FormatMusic/Talk/Variety
Ownership
OwnerMulticultural Broadcasting
(Multicultural Radio Broadcasting Licensee, LLC)
OperatorCielo Media
WEXY
History
First air date
April 10, 1949 (as WFEC)
Former call signs
WFEC (1949–1961)
WMBM (1961–1962)
WMET (1962–1965)
WOAH (1965–1969)
WLTO (1969–1972, 1973–1974)
WCMQ (1972–1973, 1974–1997)
Former frequencies
1220 kHz (1949–1985)
Technical information
Facility ID61642
ClassB
Power47,000 watts day
2,500 watts night
Transmitter coordinates
25°54′0.00″N 80°21′49.00″W
Links
WebcastListen Live
Website1210 The Man

It broadcasts with 47,000 watts during the day and 2,500 watts at night. The signal can be received from as far north as Jupiter to as far south as the upper Florida keys. The nighttime directional pattern of WNMA protects 1210 in Philadelphia, a Class A 50,000-watt station.

History

WFEC and WMBM

WFEC signed on April 10, 1949.[1] The daytime-only outlet broadcast on 1220 kHz[2] and was owned by the Florida East Coast Broadcasting Company. However, Florida East Coast reached a deal by the end of 1949 to sell the station to Howard B. Steere, an advertising executive from Detroit.[3] Early in 1950, an attempt made before the station had signed on to move it to 1230 kHz, thereby allowing it to broadcast at night, was denied by the Federal Communications Commission; in 1951, Steere asked to move WFEC to 1240 kHz, which would also allow it nighttime operation, but the move was dismissed a year later.[2]

Steere sold WFEC in 1952 to David Haber, owner of an automobile repair company and a fleet of taxi cabs in New York,[4] for the same purchase price he had paid two years ago—$50,000.[5] Haber then filed to obtain a construction permit for a television station on channel 10 the next year, proposing to co-locate the TV transmitter with the radio station at 350 NE 71st Street.[4] With five other applicants seeking the channel, Haber dropped out in November.[6]

Under Haber and continuing under the second Florida East Coast Broadcasting Company, station programming was primarily aimed at a Black audience. As early as December 1952, WFEC promoted itself in trade advertising as "the only station in Florida featuring all-negro programming".[7] Robert Earl Sawyer hosted a weekly program, "Negro Review", on WFEC in 1952.[8] 1957 brought King Coleman, formerly of Tampa's WIOK.[9] When the station gained a competitor—WMBM (800 AM, later 790 AM)—in the mid-1950s, it also lost DJ Milton Smith, known as the "Fat Daddy"; WFEC continued to promote a "Fat Daddy Show" with another DJ, while WMBM promoted Smith as the "Original Fat Daddy".[10]

In 1955, WFEC and two other Miami stations—WMBM and WAHR—came under scrutiny by the FCC for their airing of programs by "tipsters" claiming to help listeners predict—and bet on—horse race winners.[11] The stations won license renewals after removing the programs.[12] The station was sold later in the year from Haber to a new Florida East Coast Broadcasting Company, owned by General Teleradio executive Harry Trenner and WFEC general manager Herbert Schorr, for $70,000.[13] Two years later, a new group of stockholders, known as Fraternity Associates, bought a third of WFEC in exchange for a $135,000 loan.[14] In 1960, WFEC was sold to Consolidated Communications of Philadelphia for $250,000, with the new owners pledging to retain the station's format.[15]

The WMBM call letters became available when 790 AM changed its call letters to WFUN in January 1961 and became a general-market Top 40 outlet. WFEC took on the WMBM call letters as well as several personalities that had previously broadcast on WMBM at 790.[16] However, WMBM also sought what had already been denied twice to the 1220 facility: the ability to broadcast at night. At the end of 1961, it began negotiating a deal with Latin Broadcasting Company, the owners of WMET (1490 AM), which would see WMET and WMBM swap facilities.[17] The deal was finalized and announced in March 1962; Consolidated paid $253,000 to acquire the WMET-AM-FM facility.[18]

WMET and WOAH

On April 3, 1962, the WMBM intellectual unit moved to 1490 kHz, and 1220 received a relocated WMET, a Spanish-language outlet.[19] Three years later, however, the station dropped Spanish-language programming and changed its call letters to WOAH, airing Miami's first full-time country music format; the format flip left WFAB as the city's only Spanish-language radio station.[20] Another attempt was made in 1965 to change the station's frequency; however, the FCC dismissed Latin's application to shift to 1190 kHz in 1969.[2]

WLTO and WCMQ

On January 9, 1969, WOAH changed its call letters to WLTO,[2] returning to Spanish-language programming. However, the station would not experience major turbulence until 1972, when its ownership consortium, Dynamic Broadcasting, sold the outlet to Herbert S. Dolgoff for $450,000.[21] Dolgoff changed the call letters to WCMQ and instituted a Spanish-language pop music format;[22] he did not speak any Spanish when he bought the station but said he was trying to learn.[23]

The new WCMQ call letters connected the station to a lengthy broadcasting heritage in Cuba, where CMQ had been one of the most important broadcasters in the country prior to the Cuban Revolution, when the radio station became the core of the Radio Rebelde national network. A month after they were adopted by the Miami radio station, CMQ Corporation, a production company owned by the Mestre brothers who had owned CMQ before its nationalization, objected to the new moniker, claiming that WCMQ was attempting to traffic in the former Cuban broadcaster's goodwill and reputation. The FCC Broadcast Bureau overrode the objection, but on appeal, the full commission granted CMQ's application for review on February 21, 1973, citing the potential for confusion between the American and Cuban outlets and ordered the radio station to revert to its previous WLTO call letters. The Miami station countered by noting that the Cuban station had not used the call letters on air since 1968.[24] On July 31, 1974, WLTO became WCMQ again; the next year, the FCC denied a petition by CMQ Corporation to deny the license renewal of WCMQ.[2]

As WCMQ, the station upgraded from 250 watts of daytime power to 1,000 in 1978.[2] It also gained an FM partner in 1974 when Dolgoff acquired WQXK-FM in Hialeah and relaunched it as WCMQ-FM.[25]

Dolgoff attempted to sell WCMQ-AM-FM in 1979 to American Radio and Television, owned by Michael F. Leone and Joy S. Davis, for $4.5 million; the sale collapsed in July 1980.[26][2] By 1981, WCMQ AM aired an Oro Puro ("Pure Gold") oldies format, complementing the younger sound of WCMQ-FM.[27] In the early 1980s WCMQ made its fourth—and successful—attempt to change frequencies and broadcast at night. In 1981, the station filed to change its city of license from Miami to Miami Springs, move from 1220 to 1210 kHz, increase its daytime power and add nighttime service.[28] The station moved to 1210 in 1985 and began transmitting in C-QUAM AM stereo, the first such station in South Florida.[29]

After having owned WCMQ-AM-FM since 1972 and 1974, respectively, Dolgoff sold the pair for $15 million to Spanish Broadcasting System in 1986, marking his retirement from station ownership.[30] SBS ownership brought an overhaul to the AM, which was sinking in the ratings, and changed its moniker from "Radio Alegre" to "Radio Centro" with a faster-paced format.[31]

In the 1990s, WCMQ's programming shifted to talk. The station was the charter Spanish-language broadcaster of the expansion Florida Marlins Major League Baseball team in 1993, with Felo Ramírez as play-by-play announcer, under a deal that included affiliates in Latin America.[32] Tomás García Fusté, a market veteran, defected from competitor WQBA in 1993 after more than a decade at that station.[33]

One-on-One Sports and Radio Única
For the history of WCMQ at 1700 AM from 1997 to 1999, see WJCC (AM).

In 1997, citing a desire to exit AM radio and focus on musical FM stations, SBS sold its three AM outlets—WCMQ, KXMG in Los Angeles and WXLX in New York City—to the One-on-One Sports radio network, in a $45 million transaction that saw One-on-One enter station ownership for the first time.[34] For WCMQ listeners and air staff, the move was a shock. García Fusté found out from the Associated Press news wire, and his WCMQ program Micrófono Abierto was flooded with calls.[35] However, for WCMQ, it ended up not being goodbye, as the station moved to a new expanded band license at 1700 kHz. That station signed on November 17, 1997—the same day that 1210 kHz flipped to One-on-One as WNMA.[36]

One-on-One sold WNMA and WCMQ in February 1998 to the Radio Única Spanish-language radio network in a $9 million transaction.[37] WNMA was one of 13 owned-and-operated Radio Única stations, and network operations also were based in Miami.[38] García Fusté continued to host a program.[39] Additionally, WNMA became the Spanish-language home of Miami Dolphins football under a two-year deal in 2001.[40]

Sale to Multicultural

In 2003, Radio Única declared bankruptcy and sold its 15 stations to Multicultural Broadcasting for $150 million.[41] As part of the bankruptcy, the company laid off 220 employees, including 76 in Miami.[42]

As with most other Multicultural stations, WNMA featured brokered programming. In 2006, Venezuelan radio network Circuito Unión Radio began buying air time to broadcast some of its programming in Miami, hoping to build an audience and fearful of potential reprisals as Hugo Chávez consolidated media power in Venezuela.[43]

In 2011,[44] Deportes Media took over WNMA under a local marketing agreement and ran the ESPN Deportes Spanish-language sports network on the station; WNMA replaced WOCN and increased the signal coverage of the network in south Florida. However, Deportes Media collapsed in 2016, losing its various local marketing agreements in Miami and other cities, and WMYM (990 AM) replaced it in the network.[45]

After ESPN Deportes moved to WMYM, WNMA returned to talk, airing programming in English and Spanish.[46]

1210 The Man

In late 2018, Cielo Media, led by former Salem Media Group Miami general manager, Tony Catalyud, began leasing WNMA. It relaunched the station as a male-oriented talk outlet, "1210 The Man", in March 2019.[46] The station added a series of Caribbean talk shows to its Saturday lineup in September; the programs, which debuted in the 1980s, had aired over WZAB (880 AM) before it was sold to Immaculate Heart Media and became part of the Relevant Radio network.[47]

References
  1. "Station WFEC Goes on Air". Miami Herald. April 10, 1949. p. 21-E. Retrieved April 8, 2020.
  2. FCC History Cards for WNMA
  3. "Detroiter Buys Station WFEC". Miami Sunday News. December 18, 1949. p. 8-A. Retrieved April 8, 2020.
  4. "WFEC Seeks TV Channel 10". Miami Herald. January 15, 1953. p. 1-D. Retrieved April 8, 2020.
  5. "Change In WFEC License Approved". Miami Herald. May 23, 1952. p. 4-C. Retrieved April 8, 2020.
  6. "Haber Withdraws Bid For TV Channel 10". Miami Herald. November 26, 1953. p. 8-A. Retrieved April 8, 2020.
  7. "Aggressive, experienced..." (PDF). Broadcasting. December 15, 1952. p. 100. Retrieved April 8, 2020.
  8. "New Voice". Miami Daily News. July 6, 1952. p. 5-D. Retrieved April 8, 2020.
  9. Rau, Herb (January 22, 1957). "No Foolin'". Miami Daily News. p. 8B. Retrieved April 8, 2020.
  10. Anderson, Jack E. (October 24, 1955). "British Find U.S. Shows Un-Funny". Miami Herald. p. 22-C. Retrieved April 8, 2020.
  11. "FCC Action Hits 3 Radio Stations Here". Miami Herald. April 8, 1955. p. 1-B. Retrieved April 8, 2020.
  12. "Five Win Renewals" (PDF). Broadcasting. July 4, 1955. p. 70. Retrieved April 8, 2020.
  13. "For the Record" (PDF). Broadcasting. December 12, 1955. p. 96. Retrieved April 8, 2020.
  14. "For the Record" (PDF). Broadcasting. December 18, 1957. p. 130. Retrieved April 8, 2020.
  15. "Station Sold For $250,000". Miami Herald. November 29, 1960. p. 6-B. Retrieved April 8, 2020.
  16. "WMBM, WFUN: Switcheroo On Radio In Miami". Miami News. January 23, 1961. p. 4B. Retrieved April 8, 2020.
  17. Dunn, Kristine (December 14, 1961). "WMBM To Go 24 Hours". Miami News. p. 7B. Retrieved April 8, 2020.
  18. "Radio WMBM, WMET Will Make a Switch". Miami Herald. March 23, 1962. p. 2-F. Retrieved April 8, 2020.
  19. Dunn, Kristine (April 2, 1962). "WVCG-FM To Boost Power". Miami News. p. 4B. Retrieved April 8, 2020.
  20. Swaebly, Fran (July 28, 1965). "Exiles Blending Into Community". Miami Herald. p. 5-F. Retrieved April 8, 2020.
  21. "Changing Hands" (PDF). Broadcasting. May 29, 1972. pp. 30–31. Retrieved April 8, 2020.
  22. Anderson, Jack E. (November 10, 1972). "Rock Hudson to Be First Guest As Donahue Tapes Show Here". Miami Herald. p. 11-E. Retrieved April 8, 2020.
  23. Roberts, Jack (December 4, 1972). "Radio manager tunes in to Latin market". Miami News. Retrieved April 8, 2020.
  24. "Miami AM tells FCC it needs CMQ to live" (PDF). Broadcasting. April 9, 1973. pp. 40, 41. Retrieved April 8, 2020.
  25. Woods, Sherry (April 15, 1974). "Latin station owner buys WQXK in Hialeah". Miami News. p. 8B. Retrieved April 8, 2020.
  26. "Changing Hands" (PDF). Broadcasting. December 17, 1979. p. 58. Retrieved April 9, 2020.
  27. Whitefield, Mimi (February 2, 1981). "Miami's Spanish-language radio stations: Sedate they're not". Miami Herald. pp. Business 20, 21. Retrieved April 8, 2020.
  28. "For the Record" (PDF). Broadcasting. October 5, 1981. p. 60. Retrieved April 9, 2020.
  29. Thornton, Linda (July 16, 1986). "You're not hearing double—that really is stereo AM". Miami Herald. p. 3E. Retrieved April 9, 2020.
  30. Thornton, Linda (December 17, 1986). "For 20 years, he's ridden S. Florida's radio waves". Miami Herald. p. 3E. Retrieved April 9, 2020.
  31. Duarte, Patricia (February 23, 1987). "His life in radio leads to network dreams". Miami Herald. pp. 9, 10. Retrieved April 9, 2020.
  32. Le Batard, Dan (August 21, 1992). "Hall of Fame broadcaster to be Marlins' Spanish voice". Miami Herald. p. 4D. Retrieved April 9, 2020.
  33. Corzo, Cynthia (May 10, 1993). "Moving on the dial: Top Spanish-language radio host to leave WQBA for WCMQ post". Miami Herald. pp. 1B, 8B. Retrieved April 9, 2020.
  34. "One-On-One Sports Pays $45 Mil. For Three SBS Outlets" (PDF). Radio & Records. March 21, 1997. pp. 1, 28. Retrieved April 9, 2020.
  35. Whitefield, Mimi (March 16, 1997). "News of planned sale saddens employees, listeners". Miami Herald. p. 4B. Retrieved April 9, 2020.
  36. "Tune to WCMQ on new frequency". Miami Herald. November 17, 1997. p. 6C. Retrieved April 9, 2020.
  37. "One-On-One Spins Off Two To Radio Unica" (PDF). Radio & Records. February 20, 1998. p. 6. Retrieved April 9, 2020.
  38. Fields, Gregg (October 20, 1999). "Investors tune to Radio Única; shares climb 72% during IPO". Miami Herald. p. 1C. Retrieved April 9, 2020.
  39. Travierso, María (January 29, 2000). "Piden los colombianos que se les dé el TPS". El Nuevo Herald (in Spanish). p. 4A. Retrieved April 9, 2020.
  40. Marvez, Alex (August 1, 2001). "Galyon makes 1st practice since surgery". South Florida Sun-Sentinel. p. 7C. Retrieved April 9, 2020.
  41. Mann, Joseph (October 7, 2003). "Radio Única set to sell 15 stations". South Florida Sun-Sentinel. pp. 1D, 10D. Retrieved April 9, 2020.
  42. Mann, Joseph (December 3, 2003). "220 to lose jobs at Radio Única". South Florida Sun-Sentinel. pp. 1D, 2D. Retrieved April 9, 2020.
  43. Abbady, Tal (February 4, 2007). "Radio revolt blasts Chávez". South Florida Sun-Sentinel. p. 10B. Retrieved April 9, 2020.
  44. "ESPN Deportes Radio Moving To 1210 AM In Miami". All Access. July 27, 2011. Retrieved April 9, 2020.
  45. Venta, Lance (November 11, 2016). "ESPN Deportes Dallas Update". RadioInsight. Retrieved April 9, 2020.
  46. Venta, Lance (January 14, 2019). "1210 The Man To Launch In Miami". RadioInsight. Retrieved April 9, 2020.
  47. "Caribbean radio shows gain 1210 AM The Man audience". South Florida Times. September 19, 2019. Retrieved April 9, 2020.
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