WTTM

WTTM (1680 AM, "La Unika") is a radio station broadcasting a Latin music and Spanish-language talk format to the Philadelphia metropolitan area. The station has its studios and offices in Philadelphia and its transmitter site in Cherry Hill, New Jersey. The station is owned by Multicultural Radio Broadcasting, Inc and licensed to Multicultural Radio Broadcasting Licensee, LLC.[2]

WTTM
CityLindenwold, New Jersey
Broadcast areaPhiladelphia metropolitan area
Frequency1680 kHz
BrandingLa Unika (The Unique)
Programming
Language(s)Spanish
FormatLatin music/Spanish talk
AffiliationsTUDN Radio
Ownership
OwnerMulticultural Broadcasting
(Multicultural Radio Broadcasting Licensee, LLC)
History
First air date
May 1999 (1999-05)[1]
Former call signs
WAXK (1998)
Call sign meaning
"World Takes, Trenton Makes" (variation of the slogan on the Lower Trenton Bridge)
Technical information
Facility ID87111
ClassB
Power10,000 watts (day)
1,000 watts (night)
Transmitter coordinates
39°53′15″N 75°00′05″W
Links
Websiteradiowttm1680.com

History

The station was originally authorized as an expanded band allocation in Princeton, New Jersey associated with WHWH (1350 AM). It was granted its construction permit under the FCC-assigned call sign WAXK on March 6, 1998. On March 26, 1998, the station changed its call letters to WTTM, a call sign that had just been removed from its longtime home on 920 AM in Trenton, New Jersey.[3] While In Trenton, the station served as a training ground for one of the early pioneers in broadcasting, the late Ernie Kovacs. The new WTTM reached the air in 1999 with a sports format, mostly broadcasting programming from ESPN Radio. In 2002 the station was sold from Nassau Broadcasting to Multicultural Radio Broadcasting Inc. MRBI leased the station to EBC Radio to program the station with a South Asian Indian format. The lease arrangement ended in 2005 and shortly thereafter the station's city of license was relocated from Princeton to Lindenwold, moving it into the Philadelphia radio market.

WTTM former logo branded "El Pasaporte" from previous format World Ethnic.

WTTM began carrying ESPN Deportes Radio during the nighttime hours on April 1, 2019; the network's programming was provided to the station by Spanish Sports Productions, who also produces WTTM's Spanish-language Philadelphia Phillies and Eagles broadcasts.[4] The launch came two months before ESPN announced on June 11, 2019 that ESPN Deportes Radio would cease operations on September 8.[5] After ESPN Deportes Radio was discontinued on September 8, 2019, the station became an affiliate of TUDN Radio.[6]

References
  1. Broadcasting & Cable Yearbook 2009 (PDF). 2009. p. D-281. Retrieved June 11, 2019.
  2. "WTTM Facility Record". United States Federal Communications Commission, audio division.
  3. "WTTM Call Sign History". United States Federal Communications Commission, audio division.
  4. "ESPN Deportes Radio Launches in Philadelphia" (Press release). March 27, 2019. Retrieved June 11, 2019.
  5. Tornoe, Rob (June 11, 2019). "ESPN is shutting down Deportes Radio, which just launched in Philly in April". The Philadelphia Inquirer. Retrieved June 11, 2019.
  6. "TUDN Picks Up Some Former ESPN Deportes Radio Affiliates", Radio & Television Business Report. September 9, 2019. Retrieved September 9, 2019.


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