2nd Avenue (TV channel)

2nd Avenue (capitalized as 2ND AVENUE) was a Philippine free-to-air television network owned by Solar Entertainment Corporation, and formerly broadcast on free-to-air television under a blocktime agreement with Rajah Broadcasting Network via flagship station DZRJ-TV Channel 29.

2nd Avenue
CountryPhilippines
AffiliatesRJTV (Rajah Broadcasting Network) (2008-2018)
SloganWhere Characters Get Delightfully Real.
HeadquartersUpper Ground Floor Worldwide Corporate Center, EDSA corner Shaw Boulevard, Mandaluyong City
Programming
Language(s)English
Ownership
OwnerSolar Entertainment Corporation
Sister channelsETC
History
LaunchedDecember 15, 2005 (2005-12-15)
ClosedFree-to-air: June 5, 2018 (2018-06-05)
Provincial: June 30, 2018 (2018-06-30)
Replaced byRJTV
Shop TV (channel space)
Former namesETC 2nd Avenue (December 15, 2005-January 16, 2007)

2nd Avenue broadcast through Solar's master control, studios and offices located at the Third Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, with RJTV-produced programs produced at RJTV's Venture's I Building in Makati City. RJTV holds free TV transmissions from their tower located at Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City, province of Rizal.

History
logo used from April 27, 2014 to October 16, 2016

Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.

In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. RJTV's RJ Sunday Jam and Thank God, It's RJ were retained and integrated to 2nd Avenue's programming.[1]

On June 5, 2018, 2nd Avenue ceased its broadcast after more than 12 years due to low ratings as well as cost-cutting measures by Solar Entertainment Corporation. Many programs from this channel transferred to ETC and Jack TV starting June 6, 2018.

Final Programming

As a general entertainment channel, 2nd Avenue's programming consisted of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies, and infomercials.

References
  1. C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos Archived 2008-01-21 at the Wayback Machine
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