Bottega Veneta

Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines for men and women include ready-to-wear, handbags, shoes, accessories, jewellery and fragrances.

Bottega Veneta
TypeSubsidiary
IndustryFashion
Founded1966 (1966) in Vicenza, Veneto
Headquarters6, Via Ercole Marelli,
Milan
,
Italy
Area served
Worldwide
Key people
Bartolomeo Rongone (CEO)
Daniel Lee (creative director)
ProductsReady-to-wear, handbags, shoes, accessories, jewellery, fragrances.
Revenue€1.168 billion (2019)
OwnerKering
WebsiteBottegaveneta.com

Bottega Veneta was founded in 1966 in Vicenza, Veneto, by Michele Taddei and Renzo Zengiaro. Its Intrecciato leather-weaving was an instant hit. After the company was purchased by the Gucci Group in 2001, a new “stealth wealth” pulse revived Bottega Veneta. The company opened La Scuola dei Maestri Pellettieri di Bottega Veneta (school of leather craftsmanship) in 2006, which is located in its new atelier in Montebello Vicentino since 2013.

Daniel Lee has been the creative director of Bottega Veneta since June 2018, and Bartolomeo Rongone the CEO since September 2019. In 2019, Bottega Veneta operated 268 stores for 3,754 employees, and generated 1.168 billion euros in sales (1.109 billion euros in 2018).[1] . Bottega Veneta is a subsidiary of the luxury group Kering.

History

The Intrecciato success

Bottega Veneta was established in 1966 in Vicenza, Italy[2] by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta's iconic look.[3] "When your own initials are enough" became the brand’s historic slogan because the crafted Intrecciato made Bottega Veneta’s products immediately recognizable, and its logo only appeared discreetly on the inside of its products.[4][5]

In 1972, Bottega Veneta opened its first store in the USA, in New York City.[3] In the mid-1970s, the company started to make shoes.[6]

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on.[7] She moved to New York to develop the company and became a member of the local jetset.[8] In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo.[9] In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.[10][8]

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.[6]

"Stealth wealth" revival

In February 2001, the former Gucci Group acquired Bottega Veneta for $156 million.[11] The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director.[12] Vogue coined the term “stealth wealth” to describe the brand’s new style.[13]

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006.[14] By 2005, the company was profitable again.[15] From 2001 to 2010, Bottega Veneta's sales grew by 15 times.[16] Bottega Veneta presented its first women's ready-to-wear runway show in February 2005 and its first men's runway show in June 2006.[17] In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta.[18] In June 2011, Bottega Veneta launched its first women's fragrance Eau de Parfum.[19] In 2012, Bottega Veneta's sales reached the $1 billion mark.[20]

Craftsmanship and modernism

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d'Arte e Mestieri di Vicenza.[21] Bottega Veneta launched the Women's Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community.[22] Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012.[23] In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.[24]

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino.[25] The renovation of the property underwent a strict environmental process.[26] Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant'Andrea in Milan.[27] In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta[28] and Carlo Alberto Beretta became the company's new CEO in January 2015.[29]

In 2016, the brand's second flagship store opened on North Rodeo Drive in Beverly Hills.[30] The company announced it would unify its men and women's shows.[31] During the company's 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980).[32] In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta.[33] In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital's architectural modernism.[34] In January 2018, Bottega Veneta opened a 15,000-square-foot store - its third flagship store - on the corner of Madison and 64th Street in New York City.[5][35] In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.[36]

The "New Bottega"

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta.[37] He launched the Pouch clutch bag which became the fastest selling bag in the history of the brand.[38] He maintained the brand's emphasis on well-crafted, logoless and simplicity-driven products.[39]

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta.[40] The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville[41] and opened its first store in Miami (the first under the direction of Daniel Lee).[42] By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering's next rising star.[43]

Description
Bottega Veneta store in Paris.

Bottega Veneta is an Italian luxury fashion house specialized in ready-to-wear for both men and women as well as handbags, shoes, accessories, jewellery and fragrances. Bottega Veneta’s most popular items are the Cabat, the Knot  and the Pouch bags.[6] The Cabat's complex weaving craftsmanship requires 2 artisans for 2 full days of work.[44]

Bottega Veneta is headquartered in Milan, Italy. The company is a subsidiary of the luxury group Kering. In 2019, Bottega Veneta's sales reached 1.168 billion euros.[1]

Governance

CEOs

  • 2001-2008: Patrizio di Marco
  • 2009-2014: Marco Bizzarri
  • 2015-2016: Carlo Beretta
  • 2016-2019: Claus-Dietrich Lahrs
  • Since 2019: Bartolomeo Rongone

Creative directors

  • Until the end of 1970s: Renzo Zengiaro
  • 1980s-2001: Laura Braggion
  • 2001-2018: Tomas Maier
  • Since 2018: Daniel Lee

Awards

Bibliography
  • Moltedo, Laura (1995). Bottega Veneta. New York. ASIN B073WC95KJ.
  • Maier, Tomas (2015). Bottega Veneta: When Your Own Initials Are Enough. Rizzoli. ISBN 9780847837885.
  • Maier, Tomas (2015). Bottega Veneta : Art of Collaboration. Rizzoli. ISBN 978-0-8478-4603-0.

See also

References
  1. "Kering: 2019 Full-year Results". www.businesswire.com. 2020-02-12. Retrieved 2020-11-09.
  2. businessoffashion.com IMRAN AMED, Carlo Beretta on Operation ‘€2 Billion Bottega Veneta’ MAY 31, 2016
  3. "The story behind Bottega and its knots – Good Times". www.goodtimes.com.pk. Retrieved 2020-11-09.
  4. "Up Close With the Bottega Veneta Artisans". PurseBlog. 2014-04-25. Retrieved 2020-11-09.
  5. Wolf, Cam. "Bottega Veneta Bets That You Still Want to Shop in a Store". GQ. Retrieved 2020-11-09.
  6. "50 anni di Bottega Veneta". Il Post (in Italian). 2016-09-26. Retrieved 2020-11-09.
  7. Bottega Veneta: La historia detrás de la firma de lujo más popular del momento, Talentiam, 1 April 2020
  8. «Un anno con Andy Warhol poi lanciai Bottega Veneta», Il Mattino di Padova, 11 February 2007
  9. Tsui, Diana (2017-03-15). "Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo". The Cut. Retrieved 2020-11-09.
  10. Warhol, where and when, The New York Times, 22 February 1991
  11. Marsh, Lisa (2001-02-08). "GUCCI GETS MAJORITY CONTROL OF BOTTEGA VENETA". New York Pos. Retrieved 2020-11-09.
  12. Marsh, Lisa (2001-06-20). "BOTTEGA'S BIG BOOT – FOUNDERS OUT, GUCCI EXECS IN AT LUXE BRAND". New York Post. Retrieved 2020-11-09.
  13. Mower, Sarah. "Fall 2006 Ready-to-Wear Bottega Veneta". Vogue. Retrieved 10 February 2016.
  14. "Bottega Veneta, a display of jewels - Vogue.it". www.vogue.it (in Italian). Retrieved 2020-11-09.
  15. Dans les ateliers de Bottega Veneta, maroquinier de luxe en temps de crise, Le Monde, 28 December 2009
  16. How Tomas Maier Saved Bottega Veneta with a Woven Bag, NBC New York, 27 December 2010
  17. "Bottega Veneta". Vogue Paris. 24 November 2015. Archived from the original on 3 October 2016. Retrieved 4 October 2016.
  18. Wendlandt, Astrid (2008-09-17). "Italian fashion house Gucci denies ousting CEO". Reuters. Retrieved 2020-11-09.
  19. Brien, Caroline (5 August 2011). "The slow fragrance movement". www.ft.com. Retrieved 2020-11-09.
  20. "Bottega Veneta Crosses the $1 Billion Mark". The Business of Fashion. 2013-02-22. Retrieved 2020-11-09.
  21. Kaiser, Amanda (2006-08-07). "Bottega Veneta Opens School for Future Artisans". WWD. Retrieved 2020-11-09.
  22. Ming, Liu (28 January 2015). "Luxury marques give back: Part Four". www.ft.com. Retrieved 2020-11-09.
  23. Zargani, Luisa (2013-02-22). "Made in Italy: The Intangible Quality". WWD. Retrieved 2020-11-09.
  24. Garoffolo, Nunzia (2 November 2011). "The bag design and product development post-graduate course of Venice IUAV fashion design faculty". Fashion Beyond Fashion. Retrieved 9 November 2020.
  25. "Inside Bottega Veneta's New Atelier". Departures. Retrieved 2020-11-09.
  26. "Brave New World". Indonesia Tatler. Retrieved 2020-11-09.
  27. Zargani, Luisa (23 September 2013). "Bottega Veneta Unveils Maison in Milan". WWD. Retrieved 25 July 2015.
  28. Sanderson, Rachel (11 May 2014). "Kering's Marco Bizzarri has the billion-euro touch". www.ft.com. Retrieved 2020-11-09.
  29. Kering taps Carlo Alberto Beretta as CEO of Bottega Veneta, Fashion United, 21 October 2014
  30. "Bottega Veneta Beverly Hills store features arched openings". Dezeen. 2016-05-09. Retrieved 2020-11-09.
  31. "Bottega Veneta to show men's and women's collections together". Retrieved 2020-11-09.
  32. Tsui, Diana (2017-03-15). "Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo". The Cut. Retrieved 2020-11-09.
  33. gretlerc, Paul Jarvis Corinne Gretler (2016-09-29). "Bottega Veneta Names ex-Hugo Boss Chief Lahrs as New CEO". Bloomberg.com. Retrieved 2016-09-30.
  34. Baeyens, Lupe. "Bottega Veneta opens Flagship store in Ginza, Tokyo – The Glass Magazine". Retrieved 2020-11-09.
  35. Magazine, Wallpaper* (2018-02-12). "Playing house: Bottega Veneta's Manhattan boutique looks to apartment living". Wallpaper*. Retrieved 2020-11-09.
  36. Schneier, Matthew (2018-06-13). "Tomas Maier and Bottega Veneta Part Ways (Published 2018)". The New York Times. ISSN 0362-4331. Retrieved 2020-11-09.
  37. "Daniel Lee Appointed Creative Director Of Bottega Veneta". British Vogue. Retrieved 2020-11-09.
  38. Friedman, Vanessa (2020-02-18). "Breaking the Curse of the It Bag". The New York Times. ISSN 0362-4331. Retrieved 2020-11-09.
  39. Ahmed, Osman (2020-03-13). "How Daniel Lee is reinventing Bottega Veneta". i-D. Retrieved 2020-11-09.
  40. "Bottega Veneta Appoints New CEO". JCK. Retrieved 2020-11-09.
  41. Carrera, Martino (2019-06-25). "Bottega Veneta Expands Leather Goods Industrial Plant". WWD. Retrieved 2020-11-09.
  42. Bottega Veneta Opens Its First Store in Miami, High Snobiety, 13 November 2019
  43. McDonald, Samantha (2019-10-25). "As Gucci's Growth Slows, Bottega Veneta Becomes Kering's Rising Star". Footwear News. Retrieved 2020-11-09.
  44. How it's made: Bottega Veneta, Surface, 15 March 2017
  45. Bottega Veneta Sweeps the Fashion Awards With Four Big Wins, Vogue, 2 December 2019
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