Cookie Jar TV

Cookie Jar TV was an American children's programming block that aired on CBS, originally premiering on September 16, 2006 as the KOL Secret Slumber Party; the block was later rebranded as KEWLopolis (/ˈkuːlɔːpoʊlɪs/ KOO-law-poh-lis) on September 15, 2007 and then as Cookie Jar TV on September 19, 2009, running until September 21, 2013. It was originally programmed by DIC Entertainment, which over the course of the block's seven-year run, was acquired by Canada-based Cookie Jar Entertainment and subsequently by DHX Media (both of which thereby assumed responsibility for the lineup). The block was replaced by the CBS Dream Team block on September 28, 2013.

Cookie Jar TV
NetworkCBS
LaunchedSeptember 16, 2006 (2006-09-16)
ClosedSeptember 21, 2013 (2013-09-21)
Country of originUnited States
Owner
Formerly known as
  • KOL Secret Slumber Party (2006–2007)
  • KEWLopolis (2007–2009)
FormatSaturday morning children's program block
Running time3 hours
Original language(s)English

History

KOL Secret Slumber Party
"KOL Secret Slumber Party" logo, used from 2006 to 2007.

On January 19, 2006, two months after Viacom and CBS finalized their separation into two commonly controlled companies (both owned by National Amusements), CBS announced that it would enter into a three-year programming partnership with DIC Entertainment to produce a new Saturday morning children's program block featuring new and recent series from its program library and included the distribution of select tape delayed Formula One auto races.[1]

DIC originally announced that the block would be named CBS's Saturday Morning Secret Slumber Party;[2] however, it was later renamed as the KOL Secret Slumber Party after DIC partnered with KOL, an AOL website aimed at children, to co-produce the block's programming. AOL managed the programming block's website, and produced public service announcements which aired both on television and online.[3] This alliance, along with the fact that some CBS stations chose to tape delay some of the programs to air on Sunday mornings, was what led to the block's renaming. Notably, despite AOL at the time being a sister company to Warner Bros. Entertainment-with whom CBS co-owned the then new CW Network-neither Secret Slumber Party nor Kids' WB advertised each other's programs.

The KOL Secret Slumber Party premiered on September 16, 2006, replacing Nick Jr. on CBS (a block programmed by Nickelodeon, CBS' former sister property under Viacom ownership).[2] Its inaugural lineup included three first-run shows (Horseland, Cake and Dance Revolution), two shows that originally aired on the syndicated DIC Kids Network block (Sabrina's Secret Life and Trollz) and two shows from the 1990s (Madeline and Sabrina: The Animated Series). The block's female hosts (and in turn, from whom the Secret Slumber Party name was partly derived from) were the Slumber Party Girls, a teen pop group signed with Geffen Records (consisted of Cassie Scerbo, Mallory Low, Karla Deras, Lina Carattini and Caroline Scott), who appeared during commercial break bumpers and interstitial segments seen before the start and the end segment of each program as well as serving as the musical performers for one of the series featured in the block, Dance Revolution.

KEWLopolis
"KEWLopolis" logo, used from 2007 to 2009.

In the summer of 2007, KOL withdrew its sponsorship from the network's Saturday morning block. CBS and DIC subsequently announced a new partnership with American Greetings Corporation to relaunch the block as KEWLopolis, debuting on September 15 of that year, which would be targeted at younger children and branded as a tie-in with the monthly teen magazine KEWL (which was established in part by DIC in May 2007; it is no longer in publication).[4][5] All shows were retained from Secret Slumber Party except for Dance Revolution and Madeline. When the rebranded block began, a new series; AG’s Care Bears: Adventures in Care-a-lot joined the block alongside another fellow DIC/AG series Strawberry Shortcake, which also joined the lineup after having previously been aired in syndication. In November 2007, Sabrina and Trollz were replaced with two new series - the DIC/AG co-production Sushi Pack and DIC’s DinoSquad.

On June 20, 2008, Canada-based production company Cookie Jar Group announced that it would acquire DIC Entertainment; the purchase was finalized one month later on July 23.[6][7] On February 24, 2009, CBS renewed its time-lease agreement with Cookie Jar for three additional seasons, running through 2012.[8][9]

Subsequently on September 19, the block was relaunched again as Cookie Jar TV;[10] All of the programs from KEWLopolis and KOL Secret Slumber Party were dropped upon the block's relaunch. The new shows added to the block were Noonbory and the Super Seven and Busytown Mysteries. Sabrina: The Animated Series also returned to the lineup after leaving in 2007. [10][11] The theme song for the block was composed by Ron Wasserman.[12] In April 2010, The Doodlebops Rockin' Road Show! was added, while Strawberry Shortcake returned to the block.

For the block's second season in September 2010, Noonbory and the Super 7 was replaced with Sabrina's Secret Life and Strawberry Shortcake was removed. In February 2011, Horseland and Trollz were re-added, replacing both Sabrina shows.

For the block's third season in September 2011, Danger Rangers and The Doodlebops were added replacing Trollz and Doodlebops Rockin' Road Show.

For the block's final season in September 2012, Liberty's Kids replaced Danger Rangers and Horseland. The Cookie Jar TV brand remained in place for the block following Cookie Jar Group's acquisition by DHX Media in October 2012.

On July 24, 2013, CBS announced a programming agreement with Litton Entertainment (which already programmed a Saturday morning block that is syndicated to ABC's owned-and-operated stations and affiliates for two years) to launch a new Saturday morning block featuring live-action reality-based series aimed at teenagers ages 13 to 16 years old. Cookie Jar TV ended its run after seven years on September 21, 2013, and was succeeded by the following week on September 28 by the Litton-produced CBS Dream Team.[13]

Programming

All of the programs aired within the block featured content compliant with educational programming requirements as mandated by the Federal Communications Commission via the Children's Television Act.[14] Though the block was intended to air on Saturday mornings, like its predecessors, some CBS affiliates deferred certain programs aired within the block to Sunday mornings, or (in the case of affiliates in the Western United States) Saturday afternoons due to breaking news or severe weather coverage, or regional or select national sports broadcasts (especially in the case of college football and basketball tournaments) scheduled in earlier Saturday timeslots as makegoods to comply with the E/I regulations. Some stations also tape delayed the entire block in order to accommodate local weekend morning newscasts, the Saturday edition of The Early Show and later its successor CBS This Morning or other programs of local interest (such as real estate or lifestyle programs).

KOL Secret Slumber Party
Title Premiere date End date Source(s)
Madeline September 16, 2006 September 8, 2007
Sabrina: The Animated Series †
Trollz †
Horseland †
Cake †
Dance Revolution

† - Program transitioned to KEWLopolis

KEWLopolis
Title Premiere date End date Source(s)
Care Bears: Adventures in Care-a-lot September 15, 2007 September 12, 2009
Strawberry Shortcake ‡
Cake †
Horseland † ‡
Sabrina: The Animated Series † ‡ October 27, 2007
Trollz † ‡
Sushi Pack November 3, 2007 September 12, 2009
Dino Squad
Noonbory and the Super Seven ‡ August 15, 2009

† - Program transitioned from KOL Secret Slumber Party
‡ - Program transitioned to Cookie Jar TV

Title Premiere date End date Source(s)
Busytown Mysteries September 19, 2009 September 21, 2013
Noonbory and the Super Seven † September 11, 2010
Sabrina: The Animated Series † January 29, 2011
Doodlebops Rockin' Road Show April 3, 2010 September 3, 2011
Strawberry Shortcake † September 11, 2010
Sabrina's Secret Life September 18, 2010 January 29, 2011
Trollz † February 5, 2011 September 3, 2011
Horseland † September 15, 2012
The Doodlebops September 17, 2011 September 21, 2013
Danger Rangers September 15, 2012
Liberty's Kids September 22, 2012 September 21, 2013

† - Former KOL Secret Slumber Party/KEWLopolis program

See also

References
  1. Elizabeth Guider (January 19, 2006). "Synergy not kid-friendly at Eye web". Variety. Reed Business Information. Retrieved August 13, 2009.
  2. "DIC's CBS block looks to reach girl viewers" (PDF). Kidscreen. May 2006. p. 28. Retrieved August 22, 2017.
  3. "DIC, KOL to Produce on CBS". Mediaweek. June 21, 2006. Archived from the original on July 13, 2006.
  4. "CBS Blocks Out KEWLopolis". Animation Magazine. August 23, 2007.
  5. "DIC reaches out to boys amid block revamp" (PDF). Kidscreen. May 2007. p. 33. Retrieved August 22, 2017.
  6. "COOKIE JAR AND DIC ENTERTAINMENT TO MERGE, CREATING INDEPENDENT GLOBAL CHILDREN'S ENTERTAINMENT AND EDUCATION POWERHOUSE". Cookie Jar Group. June 20, 2008. Archived from the original on May 31, 2009. Retrieved December 23, 2008.
  7. "COOKIE JAR ENTERTAINMENT EXPANDS BRAND PORTFOLIO, TALENT AND GLOBAL REACH WITH CLOSING OF DIC TRANSACTION". Cookie Jar Group. July 23, 2008. Archived from the original on May 31, 2009. Retrieved December 23, 2008.
  8. "CBS Reups With Kids Programmer Cookie Jar". Broadcasting & Cable. February 24, 2009. Retrieved February 26, 2009.
  9. "CBS RENEWS COOKIE JAR ENTERTAINMENT'S SATURDAY MORNING BLOCK FOR THREE MORE SEASONS". Cookie Jar Group. February 24, 2009. Archived from the original on May 31, 2009. Retrieved March 25, 2009.
  10. "CBS Sets Lineup for Cookie Jar Block". WorldScreen. September 4, 2009. Retrieved September 10, 2009.
  11. "Zeroing In". Kidscreen. May 8, 2009. Retrieved July 14, 2009.
  12. Wasserman, Ron. "Cookie Jar TV - Theme CBS". SoundCloud. Retrieved January 6, 2017.
  13. Meg James (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Tribune Publishing. Retrieved July 25, 2013.
  14. "CBS AND COOKIE JAR ENTERTAINMENT PRESENT THE NEW CHILDREN'S EDUCATIONAL AND INFORMATIONAL PROGRAMMING SCHEDULE FOR "COOKIE JAR TV" PREMIERING SATURDAY, SEPT. 17". Cookie Jar Group. September 6, 2011. Archived from the original on July 30, 2012. Retrieved September 18, 2011.
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