TeenNick

TeenNick is an American pay-TV channel that is operated by the Nickelodeon Channels Group, LLC unit of ViacomCBS Domestic Media Networks, a division of ViacomCBS. Aimed primarily at adolescents aged 13-18,[1][2] its programming includes a variety of live-action series inherited from sister channel Nickelodeon, along with an overnight programming block of classic Nick programs known as NickRewind.

TeenNick
CountryUnited States
Broadcast areaNationwide
NetworkNickelodeon
HeadquartersOne Astor Plaza
New York City, New York, U.S.
Programming
Language(s)English
Picture format1080i/1080p HDTV
(downscaled to 480i letterboxed for SDTVs)
Ownership
OwnerNickelodeon Channels Group, LLC
(ViacomCBS Domestic Media Networks)
Sister channels
History
LaunchedSeptember 28, 2009 (2009-09-28)
Links
Websitewww.teennick.com
Availability
Cable
Available on many cable providersConsult local listings
Satellite
Orby TVChannel 223
Dish NetworkChannel 181 (SD)
DirecTVChannel 303 (SD)
C-Band – H2H/4DTVAMC 18 – 209
IPTV
AT&T TV
Channel 303 (HD)
AT&T U-verse
Channel 322 (SD)
Channel 1322 (HD)
Verizon FiOS
Channel 255 (SD)
Channel 755 (HD)
Streaming media
Philo, Sling TV

The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teen audience: TEENick on Nickelodeon and The N on Noggin. Before its debut as a channel, TeenNick's space had been held by Nickelodeon Games and Sports for Kids (from 1999 to 2007) and a short-lived, 24-hour version of The N (from 2007 to 2009).

As of September 2018, TeenNick is available to approximately 63.314 million pay-TV households in the United States.[3]

History

As programming blocks (2001–2009)

TeenNick is the successor to TEENick and The N, two programming blocks that aired on Nickelodeon and Noggin, respectively.

TEENick logo during its run as a programming block

TEENick was a programming block that Nickelodeon used to air its older-skewing programs. The block launched on March 4, 2001[4] and lasted until February 1, 2009. TEENick aired on Sunday nights from 6 to 9 p.m. ET/PT. In 2005, it was rebroadcast on Saturday from 8 to 10 p.m. ET/PT (replacing the popular SNICK block that started in 1992). Saturday night editions were broadcast as "TEENick Saturday Night" until 2007 where it rebranded as "TEENick" for both broadcasts. The inaugural host was Nick Cannon, followed by Jason Everhart (a.k.a. "J. Boogie"). TEENick's programming mainly consisted of live-action comedies and dramas, such as True Jackson, VP, The Troop, and iCarly, as well as occasional reruns of animated shows such as All Grown Up! and My Life as a Teenage Robot.

Meanwhile, The N was a nighttime block on Noggin that launched on April 1, 2002, running from 6:00 p.m. to 6:00 a.m. ET everyday. Shows that previously aired during Noggin’s time as an older-skewing service — such as A Walk in Your Shoes and Sponk! — were moved over to The N. New shows were also made for block as well, including the news program Real Access, the game show Best Friend's Date, the animated comedy series O'Grady, and the teen drama South of Nowhere. The N was also the U.S. broadcast home of Degrassi: The Next Generation, the latest iteration of the eponymous Canadian teen drama franchise.

On August 13, 2007, Nickelodeon announced that it would shut down Nick GAS at the end of the year, with a 24-hour version of The N briefly taking over its channel space. The N’s standalone network only ran for under two years, from December 31, 2007 to September 27, 2009. Upon gaining its own channel, The N began to integrate several TEENick shows into its lineup, including Drake & Josh, Ned's Declassified School Survival Guide, and Zoey 101.[5][6]

TeenNick channel (2009–present)

The TeenNick channel debuted on September 28, 2009, at 6 a.m. ET, accompanied by the debut of a new logo, designed by New York-based creative director/designer Eric Zim. Nick Cannon, who previously starred in the Nickelodeon series All That and The Nick Cannon Show (and was declared in publicity materials as the "Chairman of TeenNick"[7]), had a presence on the channel, appearing in network promotions, continuing to be associated in some way with the network until the cancellation of the TeenNick Top 10 in 2018.[8] Several shows from TEENick and The N's program libraries were carried over to the TeenNick channel, though the majority of the programming came from TEENick's library rather than The N's.

On February 1, 2010, TeenNick began incorporating music videos into its morning and afternoon schedule on a regular basis, airing between certain programs – and effectively reducing commercial breaks within programs where a music video is to be aired afterward from 6 a.m. to 3 p.m. ET (this had been done periodically for some time prior to that date, usually airing between 6 and 8 a.m. ET, although not every day), same thing as Nickelodeon did with programs such as iCarly, Big Time Rush, Victorious, and How to Rock. In July 2011, TeenNick began carrying programs originally filmed for high definition broadcast in a letterboxed format, due to the absence of an HD simulcast feed of the channel. After Nicktoons and Nick Jr. launched HD services in 2013, TeenNick was the only Nickelodeon-branded network without an HD simulcast network until September 2016; this remains limited to IPTV providers and some cable company mobile and digital media player apps, such as that of the companies under the Spectrum branding.

Since July 25, 2011, the TeenNick channel has aired a "retro" programming block dedicated to reruns of classic Nickelodeon series. It was inspired by a large amount of interest in Nickelodeon's past programs on social media outlets.[9] The block was originally known as "The '90s Are All That," in reference to the sketch comedy series All That that was a fixture on Nickelodeon throughout the 1990s and 2000s. To align itself with Nickelodeon's cross-platform branding, the block was renamed three times: to "The Splat" on October 5, 2015;[10] to "NickSplat" on May 1, 2017;[11] and to its current name NickRewind on March 18, 2019.[12]

Programming
Main article: List of programs broadcast by TeenNick

As of 2019, reruns of Nickelodeon-produced series and specials, feature films, and acquired programs all broadcast in multi-hour blocks serve as the main programming on the network.

Programming history

In its original programming era, TeenNick had somewhat lightened programming content standards than the rest of the Nickelodeon channels, though over time, TeenNick only had series picked up with less mature content (e.g. profanity or suggestive dialogue) airing as part of its schedule during the 2010s to date, compared to its program inventory prior to the 2009 rebrand (largely due to the increased prevalence of Nickelodeon original series on the schedule)–with shows incorporating such content primarily being limited to certain nighttime slots, though as mentioned above, Degrassi faced aggressive content policing from TeenNick (including episode removals), despite being produced for another broadcaster in another country, Canadian networks CTV and Much. By 2019, TeenNick de facto shared the same content standards as other Nickelodeon networks.

Several programs that had aired on TEENick and The N were carried over to TeenNick, with some slight changes for scheduling purposes and possible new upcoming programming, including the re-acquisition of partial cable rights to the early 2000s sitcom, One on One, and a shift of Full House, which had formerly aired on Nick at Nite and began to air on the channel in August 2009. The Fresh Prince of Bel-Air moved to TBS, and ABC Family (now Freeform) in September 2009 upon the expiration of Viacom's broadcast rights to the series. On April 20, 2011, TeenNick announced that it had acquired the rights to air Buffy the Vampire Slayer starting in May, though this was short-lived and it returned to FX (and later, Pivot) within a matter of months.[13]

TeenNick produced few original shows. The first original series produced under the TeenNick name, the half-hour teen drama Gigantic, ran from October 2010 to April 22, 2011. The final original program exclusive to TeenNick, the music video countdown show TeenNick Top 10, was cancelled in 2018, commiserate with Viacom's new 'six prime networks' strategy effectively cutting out all but Nickelodeon and Nick Jr. from airing original children's series on their network spaces. First-run episodes of series airing on TeenNick since then have been primarily in the form of Nickelodeon series that are burned off due to low ratings on the flagship channel, such as, in the recent past; Hollywood Heights, House of Anubis, Bucket & Skinner's Epic Adventures, and Star Falls. Also, Alien Dawn, and foreign shows from international Nickelodeon networks which receive a minimum US run to fulfill contracts, such as Life with Boys, Dance Academy, H2O: Just Add Water, and Alien Surf Girls. As TeenNick has a high definition feed with very limited distribution, and is nearly exclusive to higher-cost digital cable tiers, ratings for those shows traditionally have a drastic fall with a move to TeenNick, alongside the network producing few promotions referring the transplanted programming.

On July 15, 2019, the network began to be broadcast in primetime with a mixture of content from MTV, including repeats of Teen Wolf and My Super Sweet Sixteen, and series which originated as YouTube Originals from recent Viacom acquisition AwesomenessTV (a company founded by Nickelodeon president Brian Robbins and frequent co-collaborator Joe Davola). Season three of Hunter Street (which airs on weeknights over a month), initially meant for Nickelodeon, began to air on the channel on July 29, 2019. By the winter of 2019, regular Nickelodeon repeats had returned to the primetime lineup.

Nick Cannon's on-air presence as the chairman of the network decreased after TeenNick Top 10 stopped airing in March 2018. This was the last series produced by Cannon's company, Ncredible Entertainment, for the network. In July 2020, Cannon was fired from all roles at ViacomCBS due to anti-Semitic statements.[14]

NickRewind
Main article: NickRewind

NickRewind is TeenNick's late-night programming block dedicated to Nickelodeon's most popular programs, mainly from the 1990s. Originally launched on July 25, 2011 as The '90s Are All That, NickRewind operates in much the similar way as Nick at Nite, which serves as a separate identity for the overnight programming on Nickelodeon, though NickRewind is not considered its own network in Nielsen ratings due to targeting the same demographic as TeenNick.[15] After relaunching as The Splat in 2015, the block expanded to include programming from the 1980s to early-mid 2000s.[16] NickRewind Runs Nightly 10 p.m.–6 a.m. ET/PT

International versions

Current
  • France – launched on November 19, 2014 as Nickelodeon 4Teen, rebranded as Nickelodeon Teen on August 26, 2017.
  • Latin America – launched on September 14, 2020 replacing the former Nick HD feed known as Nick 2.
  • Arabia – launched on April 15, 2017.
  • Greece - available as a programming block on Rise TV.
  • Israel - launched on March 20, 2017.[17]
  • Vietnam - a TeenNick block was launched on HTV3 on September 28, 2018.[18]
  • Hungary - launched on January 12, 2021, replacing RTL Spike.
  • Romania - launched on January 12, 2021, replacing Paramount Channel.

Defunct

References
  1. Barnes, Brooke (October 31, 2010). "Making Sure Nickelodeon Hangs With Cool Kids". The New York Times. The New York Times Company. Archived from the original on October 23, 2012. TeenNick has climbed 10 percent among its target audience, ages 12 to 17.
  2. Romero, Thamar (2014). "Nickelodeon Wins 2Q14 with Kids and Total Viewers, Marks Third Straight Quarter at Number One". Viacom International. Nickelodeon's niche nets, TeenNick and Nicktoons both notched record quarterly performances and double-digit gains with their core demos: TeenNick scored double-digit quarterly gains with Teens 12-17 (0.5/80K, +67%) and averaged 260K total
  3. "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". awfulannouncing.com.
  4. Reynolds, Mike (February 19, 2001). "New Nick Block Aims for Tweens". Cable World. HighBeam Research. Archived from the original on November 5, 2012. Retrieved February 25, 2011.
  5. "Shows | The N — TV Schedule". 2008-05-09. Archived from the original on 2008-05-09. Retrieved 2020-09-26.
  6. "Breaking News - MTVn's Noggin and the N Channels to Split Into Two Separate 24-Hour Services, DeC. 31, '07 | TheFutonCritic.com". www.thefutoncritic.com. Retrieved 2020-09-26.
  7. "Nick Cannon Extends Stay as TeenNick Chairman". PR Newswire. August 11, 2010.
  8. starpulse.com Nickelodeon Names Nick Cannon 'Chairman Of TeenNick'
  9. TeenNick goes retro with '90s programming – EXCLUSIVE, Entertainment Weekly, March 10, 2011.
  10. Friedman, Megan (March 24, 2016). "The Cast of 'All That' Is Reuniting for New Sketches". Cosmopolitan. Hearst Communications.
  11. "The Splat is now NickSplat". Nick and More. 1 May 2017. Archived from the original on 24 April 2018. Retrieved 1 May 2017.
  12. "@NickRewind: "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it every night on TeenNick"". Twitter. March 18, 2019. Retrieved March 18, 2019.
  13. "Blog | Buffy the Vampire Slayer - Coming to TeenNick!". Teennick.com. 2011-04-23. Retrieved 2012-08-08.
  14. Butler, Bethonie (July 15, 2020). "Nick Cannon fired by ViacomCBS for 'hateful speech' and 'anti-Semitic conspiracy theories' in recent podcast". The Washington Post. Nash Holdings. TeenNick, where Cannon was executive producer and chairman, regularly hosting the network's annual HALO Awards.
  15. "Nickelodeon Hopes 'The Splat!,' A Late-Night Serving of 90s Favorites, Makes New Mark". Variety. Retrieved September 24, 2015.
  16. "Nickelodeon Takes Fans Back to the '90s With the Launch of 'The Splat'" (Press release). Retrieved September 24, 2015.
  17. Foster, Elizabeth (March 20, 2017). "Israeli kids get TeenNick channel: Operated by yes DBS, the new channel is the first to focus exclusively on teens and tweens in the country". Kidscreen. Brunico Communications.
  18. Hobson, Jane (September 28, 2018). "TeenNick launches first branded block in Asia". Kidscreen. Brunico Communications.
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