Nickelodeon on CBS

Nick on CBS (also known as Nick Jr. on CBS) is a defunct American Saturday morning children's programming block that ran on CBS from September 16, 2000 to September 9, 2006.[1] The block featured programming from Nickelodeon, which was a sister cable television property to CBS under Viacom for the majority of the block's run.

Nick on CBS
Nick Jr. on CBS
NetworkCBS
LaunchedSeptember 16, 2000 (2000-09-16)
ClosedSeptember 9, 2006 (2006-09-09)
Country of originUnited States
OwnerNickelodeon Networks[1] (ViacomCBS)
Formerly known as
  • Nick Jr. on CBS (original) (September 16, 2000 – September 7, 2002)
  • Nick on CBS (September 14, 2002 – September 11, 2004)
FormatSaturday morning children's program block
Running time
  • 3 hours
Original language(s)English

History

On June 15, 2000, a few months after Viacom (which CBS founded in 1952 as television syndication distributor CBS Films, Inc., and later spun off in 1971 after the then-recently implemented Financial Interest and Syndication Rules barred networks from holding financial interest in syndicated programming content) completed its $37 billion merger with CBS Corporation (which was the original Westinghouse Electric Corporation), CBS reached an agreement with new corporate cousin Nickelodeon to air programming from its Nick Jr. television block beginning that September.[1]

On September 16, 2000, the new three-hour block, Nick Jr. on CBS, premiered, replacing CBS Kidshow, which produced by Canada-based animation studio Nelvana. The block ended its run the week prior on September 9. For the first two years of the Viacom agreement, the block exclusively aired preschool-oriented programming from Nick Jr., including interstitials from the Nickelodeon block's animated mascot, Face, and other Nick Jr. interstitials. Nick Jr. on CBS did not air commercials aside from some Nick and CBS-related commercials and PSAs until early 2001. On September 22, 2001, the block received a rebrand based on the Nickelodeon block's new branding, adding Oswald and Bob the Builder. On September 14, 2002, the block was rebranded from Nick Jr. on CBS to simply Nick on CBS; at that time, its programming content expanded to animated Nickelodeon series aimed at children between the ages of 2 to 12, in addition to two Nick Jr. series.

As with the predecessor Think CBS Kids and CBS Kidshow blocks, all of the programs within the block complied with educational programming (E/I) requirements defined by the Children's Television Act, although the educational content in some of the programs was tenuous in nature. It was partly for this reason why some of Nickelodeon's most popular programs (most notably, SpongeBob SquarePants – at the time the cable channel's most popular series) were mainly not included as part of the CBS block, especially during the more open-formatted Nick on CBS era. However, Rugrats aired briefly in 2003, when it was added as a short-lived regular series within the block. Sometime in early 2004, the block had a relaunch, making additions like live-action shows, such as The Brothers García.

The older-skewing Nickelodeon series were removed from the block and the revival of Nick Jr. on CBS premiered on September 18, 2004, refocusing the block back exclusively toward preschool-oriented series. On September 17, 2005, the block added Go, Diego, Go! and began incorporating interstitial hosted segments featuring Piper O'Possum. On December 31, 2005, Viacom formally split under the shared control of National Amusements (owned by Sumner Redstone), with CBS and all related broadcasting, television production and distribution properties as well as some non-production entities becoming part of the standalone company CBS Corporation, while Nickelodeon and its parent subsidiary MTV Networks became part of a new company under the Viacom name.

Less than a month later on January 19, 2006, CBS announced that it would enter into a three-year programming partnership with DIC Entertainment to produce a new children's program block for the three-hour Saturday morning timeslot featuring new and former series from its program library, to begin airing in Fall 2006.[2] On September 9, 2006, Nick Jr. on CBS ended its run and was replaced with a new block the following weekend called KOL Secret Slumber Party.[3]

Following the announcement of the second merger between CBS Corporation and Viacom, former CBS Corporation CEO Joseph Ianniello was receptive to the possibility of the return of Nickelodeon children's programming to CBS.[4] However, CBS is currently under contract with Litton Entertainment to carry the CBS Dream Team E/I programming block until the end of the 2022-23 television season, and any return of Nickelodeon programming would have to comply with the FCC's E/I requirements (as the network's affiliates use the block for most of their E/I compliance), including for advertising.[5]

Programming

All of the programs aired within the block featured content compliant with educational programming requirements as mandated by the Federal Communications Commission via the Children's Television Act. Though the block was intended to air on Saturday mornings, some CBS affiliates deferred certain programs aired within the block to Sunday mornings, or (in the case of affiliates in the Western United States) Saturday afternoons due to breaking news or severe weather coverage, or regional or select national sports broadcasts (especially in the case of college football and basketball tournaments) scheduled in earlier Saturday timeslots as makegoods to comply with the E/I regulations. Some stations also tape delayed the entire block in order to accommodate local weekend morning newscasts, the Saturday edition of The Early Show or other programs of local interest (such as real estate or lifestyle programs).

Programming from Nickelodeon
Title Premiere date End date Source(s)
Animated ("Nicktoons")
Hey Arnold! September 14, 2002 September 11, 2004 [6]
The Wild Thornberrys March 6, 2004 [6]
As Told by Ginger November 23, 2002 [6]
Rugrats February 1, 2003 July 26, 2003
ChalkZone September 11, 2004
All Grown Up! March 13, 2004 [7]
Live-action
The Brothers García March 13, 2004 September 11, 2004 [7]
Preschool
Blue's Clues September 16, 2000 September 9, 2006 [8][6][9]
Dora the Explorer [8][6][9]
Little Bill September 7, 2002 [8]
August 2, 2003 March 6, 2004 [10]
September 18, 2004 September 9, 2006 [9]
Oswald September 22, 2001 September 7, 2002 [11]
The Backyardigans October 16, 2004 September 9, 2006 [9]
Go, Diego, Go! September 17, 2005 [12][13][14]
Acquired programming from Nickelodeon
Title Premiere date End date Moves to Source(s)
Pelswick September 14, 2002 November 23, 2002 [6]
Preschool
Franklin September 16, 2000 September 7, 2002 Qubo [8]
Kipper September 15, 2001 [8]
Little Bear [8]
Maisy
Maggie and the Ferocious Beast Qubo
Bob the Builder September 22, 2001 September 7, 2002 Qubo [11]
LazyTown September 18, 2004 September 9, 2006 [9]
Miss Spider's Sunny Patch Friends September 10, 2005 Qubo [9]
Interstitial series
  • Amby & Dexter
  • I Can Do It!
  • Just Ask!
  • Just for Me Stories
  • LazyTown Shorts
  • Maggie and the Ferocious Beast
  • Mighty Bug 5
  • Miss Spider's Bug Facts
  • Nick Jr. Playful Parent
  • Nick Jr. Presents
  • Nick Jr. Show and Tell
  • Nick Jr. Sings
  • Nickelodeon Election Connection
  • What's the Buzz with Philomena Fly

References
  1. Michael Schneider (June 15, 2000). "CBS picks Nick mix". Variety. Reed Business Information. Retrieved August 13, 2009.
  2. Elizabeth Guider (January 19, 2006). "Synergy not kid-friendly at Eye web". Variety. Reed Business Information. Retrieved August 13, 2009.
  3. "DIC, KOL to Produce on CBS". Mediaweek. June 21, 2006. Archived from the original on July 13, 2006. Retrieved August 10, 2013.
  4. Battaglio, Stephen (August 26, 2019). "Q&A: He was tied to the old regime at CBS. Can Joe Ianniello pave its future under Viacom?". Los Angeles Times. Retrieved September 2, 2019.
  5. "CBS and Litton Entertainment Extend Partnership with Five-Year Renewal of the CBS Dream Team Block" (Press release). Litton Entertainment. March 20, 2018. Retrieved 2018-03-29.
  6. "CBS AND NICKELODEON PRESENT CBS'S 2002-03 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. March 14, 2002. Retrieved March 16, 2020.
  7. "CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. March 8, 2004. Retrieved March 16, 2020.
  8. "Nick Jr. Adds Saturday Shows-on CBS". Multichannel News. June 18, 2000. Retrieved March 16, 2020.
  9. "CBS AND NICKELODEON PRESENT CBS'S 2004-05 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. August 19, 2004. Retrieved March 16, 2020.
  10. "CBS AND NICKELODEON PRESENT CBS'S 2003-04 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. July 17, 2003. Retrieved March 16, 2020.
  11. "Nick Jr. Back on CBS Saturday Morning". Multichannel News. September 17, 2001. Retrieved March 16, 2020.
  12. "CBS, DIC team on Sat. morning block". The Hollywood Reporter. January 19, 2006. Retrieved April 14, 2014.
  13. "Nick Jr on CBS". Nick Jr. Retrieved April 14, 2014.
  14. "CBS AND NICKELODEON PRESENT CBS'S 2005-06 CHILDREN'S PROGRAMMING SCHEDULE". ViacomCBS. August 3, 2005. Retrieved March 16, 2020.
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