DYBU-FM
DYBU (97.9 FM), on-air as 97.9 Love Radio, is a radio station owned and operated by Manila Broadcasting Company. Its studio is located at the Room 303, 3/F Doña Luisa Bldg., Fuente Osmeña, Cebu City, and the transmitter is located at Legacy Village, Brgy. Kalunasan, Cebu City. This station operates 24/7.[1][2]
 | |
| City | Cebu City |
|---|---|
| Broadcast area | Central Visayas, Siquijor and Southern Leyte |
| Frequency | 97.9 MHz (Multiplex FM Stereo) |
| Branding | 97.9 Love Radio |
| Slogan | GVGV Lang! Walang Hate, Love Lang! |
| Programming | |
| Language(s) | Cebuano, Filipino |
| Format | Pop MOR, OPM |
| Network | Love Radio Network |
| Ownership | |
| Owner | Manila Broadcasting Company |
| DYRC Aksyon Radyo, DZRH Cebu, 91.5 Yes The Best, 102.7 Easy Rock, Radyo Natin 103.9 Pinamugajan, DYBU-DTV 43 | |
| History | |
First air date | 1950s (on AM) February 14, 1975 (on FM) |
Former frequencies | 970 kHz (1950s-1975) |
Call sign meaning | DY CeBU |
| Technical information | |
Licensing authority | NTC |
| Power | 20,000 watts |
| ERP | 40,000 watts |
Transmitter coordinates | 10.1907° N, 123.5401° E |
| Links | |
| Webcast | Listen Live |
| Website | Love Radio Cebu Love Radio Cebu 2 |
Established in 1950s, DYBU is the pioneer music station in Cebu City entertaining in mix of Cebuano and Filipino.
History
1950s-1975: Early Years
DYBU was established as the first music radio station in Central Visayas in the 1950s at 970 AM. It also serves as the sister station of DYRC, which was acquired by the Elizalde family after World War II. On September 1972, when the President Ferdinand Marcos declared Martial Law, DYBU and DYRC halted their operations.[3]
1975-1994: Move to FM
On February 14, 1975, DYBU returned on air, this time on 97.9 FM. The station aired on the station ID when it heard on his jingle, "Driving home the music, driving home the news, driving home the sports and weather, all the different news, we'll help you from the traffic, share us smile on chew, driving home with you everyday... driving home on something special". Back then, the station aired an easy listening format, along with news updates throughout the day. During Sundays, DYBU simulcasted its programming from DYRC. Some of the lead disc jockeys of DYBU were Lady Godiva, Rolly Chica and Jerry Wonder, among others.[4][5]
1994-present: Love Radio
On February 1, 1994, DYBU, along with other MBC FM stations across the Philippines, were relaunched as Love Radio, using English as medium. The station was located in Cinco Centro Inn along Fuente Osmeña. On February 28, 2000, Love Radio started carried the tagline "Kailangan pa bang i-memorize 'yan? Bisyo na 'to!", a common everyday expression of Filipinos, and switched to a mass based format.
In 2006, Love Radio, together with all MBC stations, moved its studios to Eggling Subdivision, Busay Hills. It also expanded its operations into 24/7. It also revolutionized radio promotions and events with Singing Idol, Pengeng Cake Birthday Ko Naman eh!, Month of May - Pahalipay Fiesta sa Love Radio, Pengeng Load unload ko eh! and KASAKANTA, among others. In December 2015, Love Radio Cebu moved to its current home in Doña Luisa Bldg. in Fuente Osmeña.[6][7]