DYHR
DYHR (91.5 FM), broadcasting as 91.5 Yes The Best, is a radio station owned and operated by Cebu Broadcasting Company,[1] a subsidiary of Manila Broadcasting Company. The station's studio is located at the Eggling Subdivision, Busay Hills, Cebu City, and its transmitter is located at the Legacy Village, Brgy. Kalunasan, Cebu City sharing the same site with 97.9 Love Radio Cebu. It operates 24 hours daily, except on Sundays where it signs-off at 11:00 PM until 4:00 AM and except Holy Week of each year where it signs-off at 11:00 PM of Holy Wednesday until 4:00 AM of Easter Sunday.[2]
 | |
| City | Cebu City |
|---|---|
| Broadcast area | Central Visayas and surrounding areas |
| Frequency | 91.5 MHz |
| Branding | 91.5 Yes The Best |
| Slogan | The Millennials' Choice. Kung Ikaw Maminaw sa Yes The Best! |
| Programming | |
| Language(s) | Cebuano, Filipino |
| Format | Pop/MOR, OPM, Hot Talk |
| Network | Yes The Best Network |
| Ownership | |
| Owner | Manila Broadcasting Company (Cebu Broadcasting Company) |
| DYRC Aksyon Radyo, DZRH Cebu, 97.9 Love Radio, 102.7 Easy Rock, Radyo Natin 103.9 Pinamugajan, DYBU-DTV 43 | |
| History | |
First air date | January 1, 1999 (as Hot FM) February 24, 2014 (as Yes FM) May 1, 2017 (as Yes The Best) |
Former call signs | Yes FM: DYES-FM (2000-2009) |
Former frequencies | Yes FM: 102.7 MHz (2000-2009) |
Call sign meaning | Hot Radio (former branding) |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000 watts |
| ERP | 20,500 watts |
| Links | |
| Webcast | Listen Live |
| Website | Yes The Best Cebu |
History
1999-2014: Hot FM
DYHR began its broadcast on January 1, 1999 as 91.5 Hot FM. Its first studio and facilities were at the Cinco Centro Inn in Fuente Osmeña. In a radio survey conducted by Nielsen Research, 91.5 Hot FM became the number one FM station in Cebu City from 1999 to 2002.
In 2006, Hot FM moved to its new location at the Eggling Subdivision in the city, along with sister stations DYBU and DYES.
In 2008, Hot FM adopted the Cebuano version of Yes FM's slogan "Automatic Nah!" (Cebuano for Automatic Yan!), and inherited the imaging of Yes FM, which became Easy Rock the following year.[3]
2014-present: Yes FM
On February 24, 2014, the station was rebranded as Yes FM 91.5, marking the return of the Yes FM branding after five years. In 2015, Yes FM also carried its slogan Sa Yes FM, di jud ka mabitin!. In 2016, Yes FM changed the slogan Ang Wa Pa Kasuway, Panuway Mo sa Yes FM!.[4]
On May 1, 2017, at exactly 6:00am, Yes FM became 91.5 Yes The Best, with its new slogan "The Millennial's Choice". In the recent months, it also adapted their slogan "Ang Wa Pa Kasuway, Maglaway!".[5][6]