Lesedi FM

Lesedi FM is a South African PBS[1] radio network owned by the South African Broadcasting Corporation (SABC).[2]

Lesedi FM
CityBloemfontein; Pereng e tshweu sengangata
Broadcast areaFree State
Frequency87.7 - 106.6 FM[1]
SloganKe Mollelwa
Programming
FormatContemporary[1]
Ownership
OwnerSABC
History
First air date
1960
Links
Websitehttp://www.lesedifm.co.za

Coverage areas and frequencies

The station broadcasts 24/7 in all nine provinces at 88.4 FM,[1] but greatest penetration is into the Free State (47% of adults) and Gauteng (32% of adults). Spillover listenership in Lesotho.[1] It broadcasts in the Sesotho language.[1] It programs a format of 40% Music and 60% Talk.[1]

Target audience

Its LSM Groups 5 – 8 for the age Group of 25 - 49 and a secondary age group of 16 - 24.[1]

Listenership figures

Estimated Listenership[3]
7 Day Ave. Mon-Fri
May 2013 3 783 000 2 339 000
Feb 2013 3 629 000 2 159 000
Dec 2012 3 581 000 2 141 000
Oct 2012 3 593 000 2 145 000
Aug 2012 3 597 000 2 128 000
Jun 2012 3 584 000 2 112 000

References


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