Phalaphala FM

Phaphala FM is a South African radio station operating through SABC, South Africa's government owned national broadcaster. Phalaphala broadcasts in the Venda language and can be received mainly in Gauteng and Limpopo provinces. The station's Music format is Middle of the Road Format (MOR) with Mid Tempo Bit.[1]

Phalaphala FM
CityPolokwane
Broadcast areaLimpopo
FrequencySee table
Slogan"Rina na nwi' misi yothe"
Programming
FormatMiddle of the Road (MOR)
Ownership
OwnerSABC
History
First air date
2 February 1965
Links
Websitewww.phalaphalafm.co.za

History

Phalaphala FM was born on 2 February 1965 and came into being after a merge between Radio Venda and Radio Thohoyandou in 1998. The two radio stations of different backgrounds with the one being Venda Bantustan origin and the other being a SABC public broadcaster. Radio Thohoyandou had a commercial wing which did broadcast in English and did not have the same license conditions as Radio Venda. The station broadcasts live from Polokwane or Thohoyandou SABC studios . its historical Djs Line up includes the legendary Mpho Nefale, Mbalavhali D, Terry 'Big Dude" Mudau, Dj Lagugga & Many More. It is also known for hosting the biggest music festival called Phalaphala Fm Royal Heritage Festival in Limpopo and throughout South Africa. The station broadcasts out of Limpopo in Tshivenda.[1]

Coverage and frequencies
Coverage Areas & Frequencies[1]
Area Freq. MHz
Pretoria100.1
Johannesburg107.8
Potgietersrus103.1
Tzaneen99.1
Louis Trichardt90.7
Punda Maria87.9
Sibasa106.9
Gaba88.2
Molema93.0
Malamba99.5
Mpzema101.6
Mavhunga104.7
Dzamba93.3
Tshamavudzi100.5
Thohoyandou106.9
Musina90.7

Broadcast time

Target audience
  • Ages 16 – 24 (43%)[1]
  • Ages 25 – 34 (20%)[1]
  • Ages 35 – 49 (21%)[1]
  • Female (51%)[1]
  • Male (49%)[1]
  • LSM 1-4 (46.6%)[1]
  • LSM 5-6 (42.9%)[1]
  • LSM 7-10 (10.5%)[1]

Listenership figures
Estimated Listenership[3]
7 Day Ave. Mon-Fri
May 2013 739 000 447 000
Feb 2013 1 024 000 579 000
Dec 2012 1 007 000 570 000
Oct 2012 969 000 543 000
Aug 2012 1 021 000 575 000
Jun 2012 1 031 000 599 000

References
  1. Phalaphala FM Website (About)
  2. The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  3. SAARF RAMS (Presentations)


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