MIT Technology Review

MIT Technology Review is a magazine wholly owned by the Massachusetts Institute of Technology, and editorially independent of the university.[3] It was founded in 1899 as The Technology Review,[4] and was re-launched without "The" in its name on April 23, 1998 under then publisher R. Bruce Journey. In September 2005, it was changed, under its then editor-in-chief and publisher, Jason Pontin, to a form resembling the historical magazine.

MIT Technology Review
Editor-in-ChiefGideon Lichfield[1]
CategoriesScience, technology
PublisherElizabeth Bramson-Boudreau
Total circulation
(2011)		161,529[2]
First issue1899
CompanyMIT Technology Review
CountryUnited States
Based inCambridge, Massachusetts
LanguageEnglish
Websitewww.technologyreview.com
ISSN0040-1692

Before the 1998 re-launch, the editor stated that "nothing will be left of the old magazine except the name." It was therefore necessary to distinguish between the modern and the historical Technology Review.[4] The historical magazine had been published by the MIT Alumni Association, was more closely aligned with the interests of MIT alumni, and had a more intellectual tone and much smaller public circulation. The magazine, billed from 1998 to 2005 as "MIT's Magazine of Innovation," and from 2005 onwards as simply "published by MIT", focused on new technology and how it is commercialized; was sold to the public and targeted at senior executives, researchers, financiers, and policymakers, as well as MIT alumni.[4]

In 2011, Technology Review received an Utne Reader Independent Press Award for Best Science/Technology Coverage.[5]

History

Original magazine: 1899–1998

Technology Review was founded in 1899 under the name "The Technology Review" and relaunched in 1998 without "The" in its original name. It currently claims to be "the oldest technology magazine in the world."[6]

In 1899, The New York Times commented:[7]

We give a cordial welcome to No. 1 of Vol. I of The Technology Review, a Quarterly Magazine Relating to the Massachusetts Institute of Technology, published in Boston, and under charge of the Association of Class Secretaries. As far as make-up goes, cover, paper, typography and illustrations are in keeping with the strong characteristics of the Institution it represents. This magazine, as its editors announce, is intended to be "a clearing house of information and thought," and, as far as the Institute of Technology is concerned, "to increase its power, to minimize its waste, to insure [sic] among its countless friends the most perfect co-operation."

The career path of James Rhyne Killian illustrates the close ties between Technology Review and the Institute. In 1926, Killian graduated from college and got his first job as assistant managing editor of Technology Review; he rose to editor-in-chief; became executive assistant to then-president Karl Taylor Compton in 1939; vice-president of MIT in 1945; and succeeded Compton as president in 1949.

The May 4, 1929 issue contained an article by Dr. Norbert Wiener, then Assistant Professor of Mathematics, describing some deficiencies in a paper Albert Einstein had published earlier that year. Wiener also commented on a cardinal's critique of the Einstein theory saying:

The pretended incomprehensibility of the Einstein theory has been used as capital by professional anti-Einsteinians. Without prejudice to the cause of religion, I may remark that theological discussions have not at all times been distinguished by their character of lucidity.

The historical Technology Review often published articles that were controversial, or critical of certain technologies. A 1980 issue contained an article by Jerome Wiesner attacking the Reagan administration's nuclear defense strategy. The cover of a 1983 issue stated "Even if the fusion program produces a reactor, no one will want it," and contained an article by Lawrence M. Lidsky,[8] associate director of MIT's Plasma Fusion Center, challenging the feasibility of fusion power (which at the time was often fancied to be just around the corner). The May 1984 issue contained an exposé about microchip manufacturing hazards.

In 1966, the magazine started using a puzzle column started in Tech Engineering News a few months earlier. Its author is Allan Gottlieb, who has now written the column for more than fifty years.[9]

As late as 1967, the New York Times described Technology Review as a "scientific journal." Of its writing style, writer George V. Higgins complained:

Technology Review, according to [then-editor] Stephen [sic] Marcus... [subjects] its scientific contributors to rewrite rigors that would give fainting spells to the most obstreperous cub reporter. Marcus believes this produces readable prose on arcane subjects. I don't agree.[10]

In 1984, Technology Review printed an article about a Russian scientist using ova from frozen mammoths to create a mammoth-elephant hybrid called a "mammontelephas.".[11] Apart from being dated "April 1, 1984," there were no obvious giveaways in the story. The Chicago Tribune News Service picked it up as a real news item, and it was printed as fact in hundreds of newspapers.

The prank was presumably forgotten by 1994, when a survey of "opinion leaders" ranked Technology Review[4] No. 1 in the nation in the "most credible" category.[12]

Contributors to the magazine also included Thomas A. Edison, Winston Churchill, and Tim Berners-Lee.[13]

Relaunch: 1998–2005

A radical transition of the magazine occurred in 1996. At that time, according to the Boston Business Journal,[14] in 1996 Technology Review had lost $1.6 million over the previous seven years and was "facing the possibility of folding" due to "years of declining advertising revenue."

R. Bruce Journey was named publisher, the first full-time publisher in the magazine's history. According to previous publisher William J. Hecht, although Technology Review had "long been highly regarded for its editorial excellence," the purpose of appointing Journey was to enhance its "commercial potential" and "secure a prominent place for Technology Review in the competitive world of commercial publishing."[15] John Benditt replaced Steven J. Marcus as editor-in-chief, the entire editorial staff was fired, and the modern Technology Review was born.

Boston Globe columnist David Warsh[16] described the transition by saying that the magazine had been serving up "old 1960s views of things: humanist, populist, ruminative, suspicious of the unseen dimensions of new technologies" and had now been replaced with one that "takes innovation seriously and enthusiastically." Former editor Marcus characterized the magazine's new stance as "cheerleading for innovation."

Under Bruce Journey, Technology Review billed itself as "MIT's Magazine of Innovation." Since 2001, it has been published by Technology Review Inc., a nonprofit independent media company owned by MIT.[17]

Intending to appeal to business leaders, editor John Benditt said in 1999, "We're really about new technologies and how they get commercialized." Technology Review covers breakthroughs and current issues on fields such as biotechnology, nanotechnology, and computing. Articles are also devoted to more mature disciplines such as energy, telecommunications, transportation, and the military.

Since Journey, Technology Review has been distributed as a regular mass-market magazine and appears on newsstands. By 2003, circulation had more than tripled from 92,000 to 315,000, about half that of Scientific American, and included 220,000 paid subscribers and 95,000 sent free to MIT alumni. Additionally, in August 2003, a German edition of Technology Review was started in cooperation with the publishing house Heinz Heise (circulation of about 50,000 as of 2005). According to The New York Times,[18] as of 2004 the magazine was still "partly financed by M.I.T. (though it is expected to turn a profit eventually)."

Technology Review also functions as the MIT alumni magazine; the edition sent to alumni contains a separate section, "MIT News," containing items such as alumni class notes. This section is not included in the edition distributed to the general public.

The magazine is published by Technology Review, Inc, an independent media company owned by MIT. MIT's website lists it as an MIT publication,[19] and the MIT News Office states that "the magazine often uses MIT expertise for some of its content." In 1999 The Boston Globe noted that (apart from the alumni section) "few Technology Review articles actually concern events or research at MIT."[20] However, in the words of editor Jason Pontin:

Our job is not to promote MIT; but we analyse and explain emerging technologies,[21] and because we believe that new technologies are, generally speaking, a good thing, we do indirectly promote MIT's core activity: that is, the development of innovative technology.[22]

From 1997 to 2005, R. Bruce Journey held the title of "publisher"; Journey was also the president and CEO of Technology Review, Inc. Editors-in-chief have included John Benditt (1997), Robert Buderi (2002), and Jason Pontin (2004).

The magazine has won numerous Folio! awards, presented at the annual magazine publishing trade show conducted by Folio! magazine. In 2001, these included a "Silver Folio: Editorial Excellence Award" in the consumer science and technology magazine category and many awards for typography and design.[23] In 2006, Technology Review was named a finalist in the "general excellence" category of the annual National Magazine Awards, sponsored by the American Society of Magazine Editors.[24]

On June 6, 2001, Fortune and CNET Networks launched a publication entitled Fortune/CNET Technology Review.[25] MIT sued[26] FORTUNE's parent corporation, Time, Inc. for infringement of the Technology Review trademark.[27] The case was quickly settled. In August the MIT student newspaper reported that lawyers for MIT and Time were reluctant to discuss the case, citing a confidentiality agreement that both sides described as very restrictive. Jason Kravitz, a Boston attorney who represented MIT in the case, suggested that the magazine’s change of name to Fortune/CNET Tech Review, a change that occurred in the middle of the case, may have been part of the settlement.[28]

Many publications covering specific technologies have used "technology review" as part of their names, such as Lawrence Livermore Labs's Energy & Technology Review,[29] AACE's Educational Technology Review,[30] and the International Atomic Energy Agency's Nuclear Technology Review.[31]

In 2005, Technology Review, along with Wired News and other technology publications, was embarrassed by the publication of a number of stories by freelancer Michelle Delio containing information which could not be corroborated. Editor-in-chief Pontin said, "Of the ten stories which were published, only three were entirely accurate. In two of the stories, I'm fairly confident that Michelle Delio either did not speak to the person she said she spoke to, or misrepresented her interview with him." [32] The stories were retracted.

Modern magazine: 2005-present

On August 30, 2005, Technology Review announced that R. Bruce Journey, publisher from 1996 to 2005, would be replaced by the then current Editor in Chief, Jason Pontin, and would reduce the print publication frequency from eleven to six issues per year while enhancing the publication's website.[32] The Boston Globe characterized the change as a "strategic overhaul." Editor and publisher Jason Pontin stated that he would "focus the print magazine on what print does best: present[ing] longer-format, investigative stories and colorful imagery." Technology Review's Web site, Pontin said, would henceforth publish original, daily news and analysis (whereas before it had merely republished the print magazine's stories). Finally, Pontin said that Technology Review's stories in print and online would identify and analyze emerging technologies.[33] This focus resembles that of the historical Technology Review. Pontin convinced copy editors to adopt the diaeresis mark for words like "coördinate", a rarity in native English usage, though failed to convince them to use logical punctuation.[34]

Without evident comment, the July/August, 2017, issue revealed a shift in top personnel, with Elizabeth Bramson-Boudreau listed as Chief Executive Officer and Publisher, and David Rotman as Editor.[1] Gideon Lichfield was named editor-in-chief in November, 2017.[35]

Every year, the magazine publishes a list of the 10 technologies it considers the most influential.[36]

Annual lists

Each year, MIT Technology Review publishes three annual lists:

  • Innovators Under 35 (formerly TR35)
  • 10 Breakthrough Technologies
  • 50 Smartest Companies

Innovators Under 35
Main article: Innovators Under 35

MIT Technology Review has become well known for its annual Innovators Under 35. In 1999, and then in 2002—2004, MIT Technology Review produced the TR100, a list of "100 remarkable innovators under the age of 35." In 2005, this list was renamed the TR35 and shortened to 35 individuals under the age of 35. Notable recipients of the award include Google co-founders Larry Page and Sergey Brin, PayPal co-founder Max Levchin, Geekcorps creator Ethan Zuckerman, Linux developer Linus Torvalds, BitTorrent developer Bram Cohen, MacArthur "genius" bioengineer Jim Collins, investors Micah Siegel and Steve Jurvetson, and Netscape co-founder Marc Andreessen.[37][38] The list was renamed Innovators Under 35 in 2013.

Recognition

In 2006, Technology Review was a finalist in the National Magazine Awards in the category of General Excellence.[39]

In 2010, Technology Review won the gold and silver prizes for best full issue of a technology magazine (for its November and June 2009 issues) and the gold, silver, and bronze prizes for best single article in a technology magazine (for “Natural Gas Changes the Energy Map” by David Rotman;[40] “Prescription: Networking” by David Talbot;[41] and “Chasing the Sun“ by David Rotman)[42] in the Folio Magazine Eddie Awards.[43]

In 2007, Technology Review won the bronze prizes in the Folio Magazine Eddie Awards in the categories of best issue of a technology magazine and best single technology article.[44] That same year, technologyreview.com won third place in the MPA Digital Awards for best business or news Website and second place for best online video or video series.[45]

In 2008, Technology Review won the gold prize for the best issue of a technology magazine (for its May 2008 issue); the gold, silver, and bronze prizes for best single articles in a technology magazine (for The Price of Biofuels by David Rotman;[46] Brain Trauma in Iraq by Emily Singer;[47] and Una Laptop por Niño by David Talbot);[48] the gold prize for best online community; and the bronze prize for best online tool in the Folio Magazine Eddie Awards.[49] That same year, Technology Review won third place in the Magazine Publishers of America (MPA) Digital Awards for best online videos.[50]

In 2009, Technology Review won the gold prize for Best Online News Coverage; the gold and silver prizes for best single articles in a technology magazine (for "How Obama Really Did It" by David Talbot)[51] and "Can Technology Save the Economy?" by David Rotman[52] and the silver prize for best online community in the Folio Magazine Eddie Awards.[53]

In 2011, Technology Review won the silver prize for best full issue of a technology magazine (for its January 2011 issue) and the gold and silver prizes for best single article in a technology magazine (for “Moore's Outlaws” by David Talbot[54] and "Radical Opacity" by Julian Dibbell)[55] in the Folio Magazine Eddie Awards.[56] That same year, Technology Review was recognized for the best science and technology coverage in the Utne Reader Independent Press Awards.[57]

In 2012, MIT Technology Review won the gold and silver prizes for best full issue of a technology magazine (for its June and October 2012 issues), and the gold and bronze prizes for best single article in a technology magazine (for "People Power 2.0" by John Pollock[58] and "The Library of Utopia" by Nicholas Carr)[59] in the Folio Magazine Eddie Awards.[60] That same year, MIT Technology Review won the gold prize for best feature design (for "The Library of Utopia" by Nicholas Carr)[59] in the Folio Magazine Ozzie Awards.[61]

See also
  • Citizen Science (The OED cites an article from the MIT Technology Review in January 1989[62] as the first use of the term 'citizen science'.)

References
  1. "Our Team". MIT Technology Review. Technologyreview.com. Retrieved 2017-07-04.
  2. "AAM: Total Circ for Consumer Magazines". Accessabc.com. Archived from the original on 2012-06-04. Retrieved 2015-03-30.
  3. "Our coverage is independent of any influence, including our ownership by MIT". Retrieved 2018-11-10.
  4. "Atechreview". Retrieved 2015-03-30.
  5. "Utne Independent Press Awards: 2011 Winners". Utne. Retrieved 2015-03-30.
  6. However, Scientific American has been published continuously since 1845, and Popular Science since 1872. In the personal communication cited above, Pontin says that the claim rests on the definition of a magazine as being perfect-bound, Scientific American being in newspaper tabloid format in 1899.
  7. The New York Times, January 21, 1899, page BR33
  8. Lidsky, Lawrence M. (October 1983). "The Trouble with Fusion" (PDF). MIT Technology Review. pp. 32–44. Archived from the original (PDF) on 2015-09-23. Retrieved 2015-03-30.
  9. Puzzle Corner’s Keeper Allan Gottlieb ’67 has been serving up math challenges to alumni and friends for half a century.by Amanda Schaffer December 22, 2015 MIT Technology Review
  10. Boston Globe, July 17, 1982.
  11. Archived December 10, 2004, at the Wayback Machine
  12. Charles H. Ball, News Office (1 February 1995). "Technology Review rated 'most credible'". MIT News. Retrieved 2015-03-30.
  13. Crum, Rex (April 13, 1998). "MIT's 'TR' undergoes revamping". Bizjournals.com. Retrieved 2015-03-30.
  14. "MIT's 'TR' undergoes revamping". Boston Business Journal. Retrieved 2015-03-30.
  15. Boston Globe, April 25, 1999 p. G1
  16. Boston Globe, April 21, 1998 p. C1 "Gloom, Doom and Boom at MIT." Warsh analogized the old TR with beloved departed Cambridge eateries like the F&T Deli.
  17. Archived April 30, 2013, at the Wayback Machine
  18. The New York Times, November 10, 2004, p. 8, "Glossy Alumni Magazines Seek More Than Graduates"
  19. "MIT - offices+services". Mit.edu. Retrieved 2015-03-30.
  20. Boston Globe, April 25, 1999 p. G1 "MIT Tech Magazine, On Plateau, Finds Killer App: Commercialism"
  21. "Emerging Technologies Reviews".
  22. Jason Pontin, personal email to Dpbsmith, August 27, 2005
  23. David Rapp, Technology Review (28 November 2001). "Technology Review wins six awards". MIT News. Retrieved 2015-03-30.
  26. "MIT sues Time Inc. over magazine name". Boston Business Journal. Retrieved 2015-03-30.
  27. Trademark registration 0668713, registered October 21, 1958 to "Alumni Association of the Massachusetts Institute of Technology" and renewed in 1999.
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  29. "Energy and Technology Review". Llnl.gov. Retrieved 2015-03-30.
  30. Archived October 17, 2005, at the Wayback Machine
  31. "Nuclear Technology Review 2004" (PDF). Iaea.org. Retrieved 2015-03-30.
  32. Boston Globe, April 22, 2005, p. C3 "More of Writer's Stories Faulted—MIT Says Just 3 of 10 were Accurate"
  33. Jason Pontin (2005). "A Letter to MIT Alumni". Technology Review. Retrieved 2006-06-26.
  34. "You Get No Gotten in the New Yorker". As for the diareses, it’s just something we do: it shows you that the second vowel is pronounced as a second syllable. The New Yorker does it in this country, and it’s not uncommon in the United Kingdom. There are a couple of other idiosyncratic style uses that I’ve been less successful in imposing on our copy desk. I’d love to insist on what’s called "logical punctuation" in the English style, but the moral weight of the company insists that 'MIT Technology Review is an American publication.' (original comment on before comments were disabled)
  35. "MIT Technology Review Names Gideon Lichfield Editor in Chief". Technology Review. 2017. Retrieved 2019-03-13.
  36. Review, MIT Technology. "10 Breakthrough Technologies 2006 - MIT Technology Review". Retrieved 20 September 2017.
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  38. "TR 35". MIT Technology Review. Retrieved 2015-03-30.
  39. "Archived copy". Archived from the original on 2006-08-19. Retrieved 2006-07-27.CS1 maint: archived copy as title (link)
  40. "Natural Gas Changes the Energy Map". MIT Technology Review.
  41. "Prescription: Networking". MIT Technology Review.
  42. "Chasing the Sun". MIT Technology Review.
  43. "2010 Folio: Award Winners Announced". Folio. 2011-01-25.
  44. "The 2007 Eddie & Ozzie Award Winners". Folio. November 2007.
  45. "Archived copy". Archived from the original on 2007-03-10. Retrieved 2007-03-06.CS1 maint: archived copy as title (link)
  46. "The Price of Biofuels". MIT Technology Review.
  47. "Brain Trauma in Iraq". MIT Technology Review.
  48. "Una Laptop por Niño". MIT Technology Review.
  49. "2008 Eddie Awards Winners". Folio. 2008-09-23.
  50. MPA Digital Awards 2008 Archived 2008-03-02 at the Wayback Machine
  51. "How Obama Really Did It". MIT Technology Review.
  52. "Can Technology Save the Economy?". MIT Technology Review.
  53. "2009 Eddie Award Winners". Folio. December 2009.
  54. "Moore's Outlaws". MIT Technology Review.
  55. "Radical Opacity". MIT Technology Review.
  56. "The 2011 Eddie and Ozzie Award Winners". Folio. 2011-12-08.
  57. "Utne Independent Press Awards: 2011 Winners". Utne.
  58. "People Power 2.0". MIT Technology Review.
  59. "The Library of Utopia". MIT Technology Review.
  60. "Folio Magazine Eddie Awards 2012" (PDF). technologyreview.com.
  61. "Folio Magazine Ozzie Awards 2012" (PDF). creative.red7media.com.
  62. R. Kerson (1989). "Lab for the Environment". MIT Technology Review. Vol. 92 no. 1. pp. 11–12.
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