Rutube

Rutube is a web video streaming service targeted at Russian speakers. The web site includes videos created by private individuals and licensed programming from entertainment companies that are hosted directly on Rutube, and videos that have been viewed on Facebook. As of April 2012, just under 14.5 million unique users per month viewed video clips hosted on Rutube (from a subset of Russian users aged 12–54).[1] Rutube's overall monthly global traffic, as reported by representatives from Rutube, consists of 30 million unique visitors who viewed over 168 million video clips.[2]

Rutube
Type of businessPrivate
Type of site
Video hosting service
Available inRussian
Founded2006
Headquarters
Moscow
,
Russia
Area servedCIS, Worldwide
OwnerGazprom-Media
Founder(s)Oleg Volobuev, Mikhail Paulkin
Key peopleYelena Sakharova (CEO), Alexander Dunaevskiy (Deputy Director General, Strategic Development)
IndustryInternet
ServicesVideo sharing (User-generated content), Video streaming
EmployeesApproximately 80
URLrutube.ru
Current statusActive

Unregistered users on Rutube, can view, share, and search for videos. Registered users via Facebook can perform additional functions such as discovering videos their friends have watched on Facebook, uploading videos, commenting, and liking videos.

History

Rutube was founded in 2006 by Oleg Volobuev and Mikhail Paukin, both from the Russian city of Oryol.[3] In November 2008, the video portal was acquired by Gazprom Media Holdings, which is controlled by the Russian government.[4] The acquisition price was not revealed, however in March 2009 experts valued the video portal at $15 million.[5] After the purchase, Rutube's management was replaced, the Rutube office was relocated to Moscow, and a new CEO, Mihail Ilyichev was appointed. Previously Ilyichev was the director of the management department for television stations owned and operated by the Russian television network TNT.

See also
  • Comparison of video services
  • YouTube

References
  1. "TNS Web Index Reports (See File Zip Web Index, апрель 2012 г.)". TNS. Archived from the original on 2011-11-02.
  2. ""Газпром-медиа" меняет стратегию и дизайн видеопортала Rutube" (in Russian). RIA Novosti.
  3. "Rutube". Обещания.
  4. "Holding "Gazprom-media" bought RuTube". Kommersant. 2008-08-03.
  5. "GazProm Media Completes $15 Million Acquisition RuTube, The YouTube Of Russia". Techcrunch. 2012-11-18.
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