Zattoo

Zattoo is a TV platform for IP-based transmission of television channels and video on demand content to a variety of devices. The company headquarters are located in Zurich and it has an additional office in Berlin.[1] Zattoo is operational in two business areas - in addition to its own B2C TV streaming operations aimed at end customers in countries such as Germany and Switzerland, Zattoo has a B2B offering and works with telecommunication companies worldwide.[2]

Zattoo Europa AG
TypeAktiengesellschaft
IndustryStreaming television
Founded2005
FounderBea Knecht 
HeadquartersZürich, Switzerland
Berlin, Germany
Ann Arbor, United States
Key people
Samuel Hügli (Chairman)
Nick Brambring (CEO)
Number of employees
170 (October 2019)
Websitewww.zattoo.com

Portfolio

Zattoo B2C

With roughly 20 million registered users, Zattoo is the biggest TV-streaming provider in Europe. Live TV and on-demand content can be watched via Zattoo on computers and smartphones (iPhone, Android, Windows 10) and on tablets (iPad, Android, Windows 10). Zattoo also offers TV applications for televisions with integrated internet connectivity such as the Samsung Smart TV, Xbox One, Amazon Fire TV, Apple TV and Android TV, and also supports streaming via Apple AirPlay and Chromecast. The range of programmes includes more than 200 TV channels (in Germany, more than 100). These include public, private and international channels. The 7-day replay function and the video-on-demand service also enable the time-independent retrieval of selected programmes. Zattoo users can choose models that are financed either by advertising or by subscriptions.[3]

Zattoo B2B

In its B2B operations, Zattoo has been offering a fully hosted and managed OTT and IPTV service for network operators and media companies since 2012. This includes the complete ingest chain from live TV and Video on Demand content, including encoding, transcoding, multi-DRM and storage through to playout and front-end applications. The company focuses on providing a White Label Product with market-proven applications for all the relevant devices – from set-top boxes and streaming devices like Apple TV or Amazon Fire TV to mobile platforms such as iOS, Android or Windows 10.[4]

Zattoo operates the entire service for its B2B clients as an end-to-end service and guarantees the operation of the entire TV platform including White Label applications for all devices. Zattoo is constantly developing the service and the applications further with continuous updates and innovations.[5]

The TV as a Service approach enables network operators and media companies to launch a TV service under their own brand without having to invest in their own hardware or software. Another benefit of this approach is how quickly the projects can be carried out. There are now more than 30 B2B customers from Europe and the USA on the Zattoo platform, and these in turn have several million end customers.[6]

History

Zattoo was created to stream the 2006 FIFA World Cup in Germany.[7] On 20 April 2007, Zattoo launched in Denmark with ten channels and started piloting in the United Kingdom.[8] On 4 October 2007, Zattoo reached one million registered users in Europe.[9][10]

Since June 2015, Zattoo Germany integrates an on-demand TV function, which enables viewers to watch a broadcast up to seven days after their TV broadcast in full length.[11] The UEFA Euro 2016 provided Zattoo with a new user record: a total of 1.8 million viewers watched the games on the OTT platform, more than 800,000 of them in Germany. A quarter of the TV consumption during the Euro 2016 through Zattoo took place using TV sets connected to the internet, further narrowing the gap to smartphone/tablet usage (35%) and web usage (40%).[12]

In December 2016, Zattoo reached two million monthly active users.[13] Zattoo has introduced restart functionality for 50 TV channels for its German customers including channels offered by RTL and ProSiebenSat.1. If a user missed the beginning of a show, they can start the show from the beginning.[14] Zattoo also offers a recording function which enables users to record up to 30 TV shows.[15]

Since January 2018 Zattoo enables cross-border TV streaming for German users within the EU. This means that they can watch German TV programmes while staying temporarily abroad in another EU country. A registration with Zattoo and a PREMIUM account (paid subscription) are required. [16]

Zattoo is also an expert for Programmatic TV. The company offers dynamic advertising insertion (DAI) to advertisers. With DAI it is possible to embed video commercials in the TV live stream.[17]

Chip.de tested German TV streaming service in the following four categories in June 2017: number of channels, picture quality, type of end-user use and range of functions / service. According to Chip.de Zattoo, the best price performance with additional functions such as the break and restart functions is offered.[18]

As of 28 January 2019, Zattoo takes over the end customer business of Magine TV Germany, which is discontinuing its TV streaming service in Germany. 150,000 affected users will receive a welcome offer from Zattoo to continue watching HD TV on all Internet-enabled devices and to use time-shift TV features.[19]

Availability

Applications exist for all major mobile platforms and for set-top boxes, video game consoles and connected TVs. Some applications are restricted to specific countries.

Countries

The service is currently available in Switzerland and Germany. Since October 2020 Zattoo is also available in Austria.[20] Zattoo will grow internationally with its partners in the B2B business.

On 19 December 2009, the Audiovisual Media Services Directive[21] regarding watching TV online from other EU countries came into force. This does not affect Zattoo or other P2PTV providers at all, since the directive only changes the jurisdiction where a country does not allow the reception of a foreign TV channel due to different laws. But the reason why P2PTV channels are not available all over the EU is not that the country of the viewer would not allow it, but that the TV channel itself cannot allow it due to licensing restrictions of the TV programs.

Awards

In June 2017, Chip.de awarded Zattoo Premium with the highest score and the best price-performance ratio in a comparison of five paid streaming services. Zattoo Free was also rated "Excellent" in a list of free streaming services.[22]

In 2020, Zattoo was awarded with the Emmy® Award for Technology and Engineering by the National Academy of Television Arts & Sciences (NATAS). Zattoo won the award in the category "Pioneering Development of Large Scale, Cloud Served, Broadcast Quality, Linear Channel Transmission to Consumers", honoring its pioneering development in the field of mass-market, cloud-based TV transmission technologies.[23]

See also

References
  1. "ZATTOO: Der Schweizer TV-Streaming-Anbieter expandiert nach Österreich". www.horizont.net (in German). Retrieved 2020-11-05.
  2. "Zattoo TV Solutions | FierceVideo". www.fiercevideo.com. Retrieved 2019-03-18.
  3. Pressekit/ https://zattoo.com/company/press/
  4. "TVoD". zattoo.com. Retrieved 2019-03-18.
  5. "Zattoo enters US market with Hotwire Communications". Broadband TV News. 2017-10-11. Retrieved 2019-03-18.
  6. "Zattoo reference cases for multiscreen IPTV/OTT". zattoo.com. Retrieved 2019-03-18.
  7. "Zattoo P2P IPTV bringt Internet-TV - Gratisangebot soll im Juli 2006 auf 60 Major Channel ausgeweitet werden" (in German). Retrieved 2011-03-14.
  8. "Zattoo launches in DK and pilots in UK". Retrieved 2007-12-02.
  9. "1 million users!!!!!". Retrieved 2007-12-02.
  10. "… and here's Ann Arbor celebrating the big moment". Retrieved 2007-12-02.
  11. "Zattoo to launch recall TV function in Germany". Broadband TV News. 3 June 2015.
  12. "1.8 million users stream Euro 2016 on Zattoo". Broadband TV News. 12 July 2016.
  13. "About Zattoo". zattoo.com.
  14. "Zattoo rolls out restart in Germany". Broadband TV News. 1 February 2017.
  15. press release/ http://download.zattoo.com/press/Zattoo-PR-GER-171102-Online-Recording-V01.pdf
  16. Broadband TV News/ https://www.broadbandtvnews.com/2018/01/10/zattoo-enables-cross-border-tv-streaming/
  17. "Zattoo offers dynamic ad insertion to TV broadcasters". Broadband TV News. 20 March 2017.
  18. "Streaming-Dienste im Vergleich: Ein Anbieter hängt die Konkurrenz ab". CHIP Online.
  19. "Magine TV to close TV streaming service". Broadband TV News. 28 January 2019.
  20. "Lückenschluss: Streaming-Dienst Zattoo startet in Österreich". www.horizont.at (in German). Retrieved 2020-11-05.
  21. "Audiovisual Media Services Directive (AVMSD)- What's new ? - Europa". ec.europa.eu.
  22. "Streaming-Dienste im Vergleich: Ein Anbieter hängt die Konkurrenz ab". CHIP Online (in German). Retrieved 2020-01-29.
  23. "Zattoo wins Emmy Award". Broadband TV News. 2020-01-28. Retrieved 2020-01-29.
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