Stay Gold (BTS song)

"Stay Gold" is a song recorded by South Korean boy band BTS as the original soundtrack for the TV Tokyo drama series Spiral Labyrinth – DNA Forensic Investigation. It also serves as the lead single of the band's fourth Japanese studio album, Map of the Soul: 7 – The Journey, released on July 14, 2020. The song was produced by UTA, who wrote it with Sunny Boy, Melanie Fontana, Michel Schulz, JUN, and KM-MARKIT. "Stay Gold" was digitally pre-released on June 19, 2020 as part of the lead up to the album's debut.

"Stay Gold"
Single by BTS
from the album Map of the Soul: 7 – The Journey
LanguageJapanese
ReleasedJune 19, 2020 (2020-06-19)
Studio
  • Dogg Bounce
  • Big Hit
  • Orat
Genrepop
Length4:03
LabelUniversal Music Japan
Songwriter(s)
Producer(s)UTA
BTS singles chronology
"On"
(2020)		 "Stay Gold"
(2020)		 "Dynamite"
(2020)
BTS Japanese singles chronology
"Lights" / "Boy With Luv"
(2019)		 "Stay Gold"
(2020)
Music video
"Stay Gold" on YouTube

Background and release

On March 26, Billboard Japan reported that a new BTS song called "Stay Gold" had been selected as the theme for then upcoming Japanese television drama, Spiral Labyrinth–DNA Forensic Investigation (Rasen no Meikyū–DNA Kagaku Sōsa).[1] It would be the band's first Japanese drama theme song in two years since "Don't Leave Me" for Fuji TV's 2018 series Signal.[2] Although slated to originally air on TV Tokyo in April, filming for the drama was halted due to the COVID-19 pandemic in Japan, and the song's release was delayed.[3] Billboard Japan also claimed it would be part of a new BTS album releasing in the summer, and quoted the band's description of the track as a "bright song with expressive lyrics that anyone can easily relate to".[1][4]

In May, Big Hit Entertainment officially announced that the release of BTS' fourth Japanese studio album was set for July—"Stay Gold" was included on the finalized track list as the lead single and would digitally precede the album's drop roughly one month in advance.[5] The first audio teaser for the song was revealed on May 14 through a promotional music spot video for the album uploaded to Universal Music Japan's YouTube channel.[6] The 15-second long clip included a brief audio snippet of the track at the end, in which BTS member Jungkook could be heard singing the words "stay gold" with "kimi sae ireba" as the responding refrain.[6][7] The clip garnered over 880,000 views within a week of release.[8] The single was simultaneously released across various digital platforms worldwide on June 19.[9]

Universal Music Japan uploaded a second music spot video to its Youtube channel on July 12 that again featured an excerpt of "Stay Gold".[10] Yunika Vision ran a half-hour long special feature of seven BTS music videos including "Stay Gold" on its screens in front of Seibu-Shinjuku Station from July 6–12; the feature was also accessible for mobile viewing with high-quality sound via the "VISION α" app.[11] The complex later ran a Billboard Japan Hot 100 airplay feature of the music video from July 28–August 4, during which it was shown five times a day.[12]

Music and lyrics

"Stay Gold" is a "soothing, uplifting track" that blends "bouncy hip-hop beats on the verses and power-pop production on the choruses".[13] Teen Vogue called it a "piano-pop number infused with enough cheer to make your cheeks burst...that picks up into a mid-tempo anthem of pure joy."[14] AP's Cristina Jaleru, writing for the Chicago Sun-Times, described it as "an uplifting piano tune with a catchy hook".[15] Musically, the song is composed in the key of C# Major at a tempo of 129 beats per minute with a runtime of 4:33, and features keyboard, guitar, and synthesizers in its instrumentation.[16][17] It was written by UTA, Sunny Boy, Melanie Fontana, Michel Schulz, JUN, and KM-MARKIT, and produced by UTA.[17] Jungkook and Yohei provided backing vocals, with UTA, Pdogg, Jee-yeon Kim, and Eun-jeong Park serving as recording engineers. Recording was split between Dogg Bounce and BigHit Studio in South Korea, and Studio Orat in Japan. Mixing was handled by D.O.I. at Daimonion Recordings, Shibuya, Tokyo.[17]

Lyrically, "Stay Gold" conveys the message that "The world may not be full of good things, but please don't lose your luster" and its opening line: "In a world where you feel cold, you gotta stay gold, baby" pays testimony to this.[18][13] Vocalist Jungkook softly sings the song's first line, backed by isolated piano notes, before it changes pace and segues into rapper Suga's verse which is accompanied by "bouncing strings".[19] The rappers of the group handle the verses while the choruses are shared amongst the vocalists. The song's lyrics are "full of sentimentality" and "read like a love letter" in parts, with rapper RM delivering lines that liken the eyes of the song's subject to "diamonds", calling them "beautiful more than any other jewel."[19] The chorus is filled with chants of "stay gold" from the band to their unnamed loved one interspersed between "declarations of affection", with Sound Digest calling it a "great moment for fans to shout the words".[19] Vocalist Jimin sings his "signature high note" during the song's final chorus, backed by "booming drums" and "soaring vocals" from his bandmates.[20] Jimin and Jungkook share the final verse, trading lines as the song winds down to end on a softer note with a smooth harmonization.[19]

Reception

Critical response

Jeff Benjamin of Forbes described "Stay Gold" as a "comforting pop blanket with its scaling, surging hook encouraging listeners to “stay gold”", and praised it for "delivering empowering words at a time when many need it."[13] Reviewing for Sound Digest, Amanda Thilo felt the song was "romantic" but also "uplifting", stating that "during times like this it's nice to have a reminder to stay positive for ourselves and our loved ones".[19] Thilo also praised vocalist Jimin's "signature high note" for how it "kicks the song into an even higher gear", and complimented the harmonies between himself and fellow vocalist Jungkook, stating that their "voices meld together seamlessly".[19] She further remarked, "With everything going on in the world, staying gold may just be what we need."[19] Billboard's Glenn Rowley also called the song "romantic", quoting the lyrics of the chorus in reference to this, and the video "hopeful" and "sunny".[21] E! Online's Samantha Schnurr described the video as "an uplifting visual featuring plenty of sunshine and an apropos representation of the track title."[22] Noting possible inspiration from world events in light of the COVID-19 pandemic, India's Mumbai Mirror wrote, "...many are forced to stay indoors, separated from their loved ones. But just like the track's encouraging message, the seven artistes see the light at the end of the tunnel...the seven walk out into spring, a stark contrast from where they were initially put."[23] Consequence of Sound called the video "beautifully uplifting", stating that "while it might be easy to feel overwhelmed given the current state of affairs, BTS are adamant about remaining hopeful...that's the advice they pass along to their fans in "Stay Gold"."[24][25] Echoing similar sentiments, ET Canada felt the video "brightens up the world, bringing light and colour to the darkness...when they [BTS] hit the chorus, things suddenly get bright and summery."[26] Also writing for Billboard post-album release, Gil Kaufman stated, "BTS know all about summer lovin'. And with..."Stay Gold", they're having a blast." He described the song as "another ear-worm classic" and said "BTS will melt your hearts".[20]

Commercial performance

In Japan, "Stay Gold" entered the Billboard Japan Hot 100 at number 18.[27] It rose six places on the chart the following day to number 12.[28] On Oricon, "Stay Gold" debuted at number two on the Daily Digital Single chart where it remained for two consecutive days.[29][lower-alpha 1] With only three days of tracking due to its being released just before the end of the charting week, "Stay Gold" entered the Oricon Weekly Digital Single chart for the period June 15–21 at number six with 10,880 sales.[30] It also landed on the Total Weekly Singles aggregate chart at number 17.[31][lower-alpha 2] "Stay Gold" continued to chart on the daily digital ranking, rising to number six on its fourth day and staying there for two consecutive days before leaving the top ten.[29] This placed the song once again on the weekly digital chart for the period June 22–28 at number 10 with 6,824 additional sales;[30] it left the top twenty the following week. "Stay Gold" reached a new peak on the aggregate chart for the same period, moving up five places to number 12,[31] and continued to rank there for the next five successive weeks.[31] The song made a brief return to the daily digital chart dated July 14 at number six, and the weekly digital chart for the period July 13–19 at number 15 with 6,947 new sales when the album was released.[29][30]

In the United States, "Stay Gold" debuted at number one on the World Digital Song Sales chart.[32] This marked the band's twentieth number one entry on the World chart and their eighty-ninth top ten ranking overall.[33] The track was the sixth best-selling digital song of the week in the US with just over 10,000 sales, garnering the band its sixteenth top 10 entry on Billboard's all-genre Digital Song Sales chart at number six.[33] It is the highest charting Japanese song by a Korean artist on the chart.[34] The song also landed on Billboard's Bubbling Under Hot 100 chart at number nine.[35] It did not enter South Korea's Gaon Digital Chart, but peaked at number 52 on the component Download Chart.[36] The song additionally charted at number three in Hungary. Globally, "Stay Gold" set a new record as the first Japanese single to top iTunes charts in 82 countries within 24 hours of release, including the US, the UK, Japan, France, Brazil, and India.[37][38][39] It surpassed previous record holder, the band's 2019 single "Lights", which charted at number one in 43 territories.[40] The record was subsequently broken in July, by album-mate "Your Eyes Tell", which topped iTunes charts in 92 territories in its first 24 hours.[41]

"Stay Gold" was the 46th most-streamed song of 2020 in Japan according to Billboard Japan.[42] It ranked at number 56 on the Japan Hot 100 Year End chart, the second-highest entry of four BTS songs to make it on the hundred-song listing behind only "Dynamite" at number 18.[43]

Accolades
Organization Year Award Result Ref.
BreakTudo Awards 2020 International Video Nominated [44]

Music video

The song's official music video was posted to Big Hit's official YouTube channel on June 26.[45] The video opens to show Jungkook in a dark room, as he gazes beyond the dilapidated spot. In the following scenes, the rest of the members are also shown wandering in various dark and decrepit locations, separated from one another. In it, they collectively dream about reuniting with each other on a sunshine-filled day and enjoying little things together. During each chorus, the video switches to lighter settings, showing the members playing Jenga, reading a book, or petting a dog.[45] They enjoy the warm atmosphere while basking in gold light and confetti.[21] Eventually, they see rays of light in the dark surroundings which help them to escape and reunite with each other.[23] As the video draws to a close, they successfully seek paradise together, discovering a brighter world filled with purple flowers and lush nature.[46] The video was directed by Yoo-jung Ko of LUMPENS.[46] The music video amassed more than five million views within four hours of its premiere, and became BTS' fastest Japanese music video to surpass 50 million views, doing so in 5 days.[22][47] It crossed 100 million views on August 21,[48] and is their twenty-fifth music video overall to reach this mark.[49]

Live performances

BTS appeared on TBS Japan's CDTV Live! Live! on June 22, three days after the music video release, for the premiere performance of "Stay Gold" via pre-recorded video.[50][3] Wearing blue-toned outfits by Dior, the band gave a sit-down performance of the song against an all-white minimalist set that featured a large, flowering tree in the background, reminiscent of the tree from the music video.[51] The performance's visuals and the band's vocals were well received, particularly Jungkook's rendition of the song's intro, Jimin's high notes, and V's baritone, with BTS, individual member names, "Stay Gold", and CDTV-related terms trending in real-time on Yahoo Japan, Google Japan, Twitter, and Twipple searches and celebrity rankings both during and after the broadcast.[52][lower-alpha 3] The band gave further performances on NTV's Sukkiri on July 14, Buzz Rhythm 02 on July 17, and NHK TV's SONGS on July 18—this was BTS' first appearance on SONGS in two years and they additionally performed "Black Swan".[53][54] On August 26, the band performed "Stay Gold" together with the Korean version of "Mic Drop" for Fuji TV's 2020 FNS Music Festival Summer, their second time on the show following their December 2019 performance of "Fake Love" (2018).[55]

Track listing
  • Digital download / streaming
  1. "Stay Gold" – 4:03

Credits and personnel

Credits adapted directly from Map of the Soul: 7 – The Journey album liner notes, Melon, and Tidal.[17][56][57]

Charts

Sales and certifications
Region CertificationCertified units/sales
China — 317,633[63]
Japan — 24,651[30]
United States — 10,000[33]
Streaming
Japan (RIAJ)[64] Gold 50,000,000

streaming-only figures based on certification alone

Release history
Region Date Format(s) Label Ref.
Various June 19, 2020
Universal Music Japan [65]
Italy August 8, 2020 Contemporary hit radio
[66]

Notes
  1. Oricon's Daily Digital Single chart ranks the ten best-selling digital songs of each day. The Weekly Digital Single chart ranks the twenty best-selling digital songs of the week.
  2. Oricon's Total Weekly Single chart combines physical sales, streaming and digital downloads. "Stay Gold"'s entry was supported by streams and downloads only as it had no physical release.
  3. Twipple is the Japanese version of Twitter. Trending topics on the site are usually Japan-based. Both platforms can be synced so that information shared on Twipple will also appear on Twitter and vice versa.

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