WSJR

WSJR (93.7 FM) is a country music station in Wilkes-Barre, Pennsylvania called "Nash FM 93.7" with the slogan "Northeast PA's Best Country."

WSJR
CityDallas, Pennsylvania
Broadcast areaWilkes-BarreScranton
Frequency93.7 MHz
BrandingNash FM 93.7
SloganNortheast PA's Best Country
Programming
FormatCountry
Ownership
OwnerCumulus Media
(Radio License Holding CBC, LLC)
WARM, WBHD/WBHT, WBSX, WMGS
History
First air date
1988 (as WDLS)
Former call signs
WDLS (1988-1998)
WCTD (1998-2000)
WBSX (2000-2002)
WCWQ (2002-2004)
Call sign meaning
W S JR 93.7 (previous branding)
Technical information
Facility ID43969
ClassA
ERP1,450 watts
HAAT207 meters
Links
WebcastListen live
Websitenashfm937.com

History

WSJR began broadcasting on Memorial Day 1989 as WDLS. It was operated by local broadcast engineer and bodybuilder Ron Schacht and his wife Denise for several years before being sold to a Carbondale radio group. The format was a mix of classic and contemporary country music with the emphasis on the classic country. The station was somewhat of an experimental lab as continuous experiments were done on antenna types, transmitter modifications and audio processing. During this time, it was considered the best sounding FM station in the area and placed heavy emphasis on its technical quality. The station had a small but dedicated staff and with the management and staff was quite successful. Originally it operated with an effective radiated power of 3000 watts but soon increased that to 6000 watts from its studio and transmitter location atop Plymouth Mountain. When it was sold by the original owners, Mountain Broadcasting, the studios were moved from the transmitter site to Clarks Summit, Pa, then to the Citadel complex on East Mountain in Wilkes Barre. The transmitter remained on Plymouth Mountain.The site was the original site of WMJW licensed to Nanticoke, Pa. on 92.1 but that station was relocated to Penobscot Mountain.

After the Schacht's sold the station in 1998, the station rebranded as "Cat Country 93.7" with new call letters WCTD implemented along with the change. On December 15, 2000, after stunting with a computerized countdown, the station flipped to modern rock as "93.7X" with new call letters WBSX.[1] In May 2002, WBSX began simulcasting on sister station WAOZ in preparation for a frequency move, which was completed by June.[2] Though there were plans to flip 93.7 FM back country (with new call letters WCWQ even being implemented as well), the stations continued to simulcast. In April 2004, the stations officially broke the simulcast, and 93.7 FM flipped back to country, this time as "JR 93.7" with new call letters WSJR.[3]

On February 24, 2012, WSJR rebranded from "JR 93.7" to "Great Country 93.7". At 3 PM on July 3, 2013, the station became "Nash FM 93.7." Station Program Directors included Mark (Stevens) Lindow, who left in early March 2015. He was replaced by Mike Vincent, who officially started on April 1, 2015. Vincent did weekday afternoons and led the station to have a more contemporary feel. After Mike Vincent departed from the station, Dave Savage took over as afternoon drive and assistant program director until exiting the company in December of 2019. Laura G (on-air with sister station WBHT 97.1/95.7 BHT) is currently the program director.

Broadcast schedule

Monday through Friday:

12a-6a : Later with Lia

6a-10a : Morning Koffy

10a - 3p : Penny Mitchell

3p-7p : Tad Svendsen

7p-12a : Nights with Elaina

Television

A pick-up truck with a JR 93.7 license plate, can be seen on The Office (U.S.) - Season 4 - Episode 14, "Chair Model" or Episode 10, if watching on Netflix @ 00:34.

References

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