WWIZ

WWIZ is a commercial FM radio station in West Middlesex, Pennsylvania, United States, serving the Youngstown, Ohio market broadcasting at 103.9 MHz with an oldies format. It is one of seven radio stations in the Youngstown market owned by Cumulus Broadcasting with studios in "The Radio Center" in Youngstown.

For the former radio station in Lorain, Ohio, see WWIZ (Lorain, Ohio).
WWIZ
CityWest Middlesex, Pennsylvania
Broadcast areaYoungstown/Warren
Frequency103.9 MHz
BrandingZ104
Christmas 104 (September/October–January)
SloganThe Valley's Good Time Oldies
The Valley's Christmas Station (Sept./Oct. – Jan.)
Programming
FormatOldies
Christmas Music (September/October–January)
Ownership
OwnerCumulus Broadcasting
(Cumulus Licensing LLC)
WBBW, WHOT, WPIC, WQXK, WRQX, WYFM
History
First air date
October 1972
Technical information
Facility ID23437
ClassA
ERP6,000 watts
HAAT88.9 meters
Links
WebcastListen Live
WebsiteOldiesZ104.com


History

In October 1972, WWIZ signed on the air.

Format Flips

On March 31, 2017, WWIZ began stunting with a loop of The Moody Blues' “Nights in White Satin” and The Royal Guardsmen's “Snoopy vs. the Red Baron”, with just a legal ID between the songs. The following day at Noon, the station flipped to classic hits as "Z104" using Westwood One's "Good Time Oldies" satellite feed.[1]

First-in-the-nation Christmas music flips

On October 25, 2019, WWIZ dropped its oldies format and began carrying Christmas music, branded as "Christmas 104", It was the first station in the country to flip to Christmas music for the holiday season and initially appeared to be a stunt.[2]

On January 1, 2020, WWIZ ended its Christmas music stunt and returned to its previous oldies format, branded as "Z104".[3]

On September 25, 2020 at 12:25 p.m. EDT, WWIZ again flipped to Christmas music. It is the earliest known flip to Christmas music for an FCC-licensed station; the earliest stations, including stunting stations, typically flip to the format in mid-October.[4]

References
  1. "Rock 104" Youngstown Flips to Oldies Radioinsight - April 1, 2017
  2. Christmas Music Season Starts in Youngstown Radioinsight - October 25, 2019
  3. WWIZ Returns to Oldies Radioinsight - January 1, 2020
  4. WWIZ Youngstown Begins Christmas Music Season Radioinsight - September 25, 2020


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