Nickelodeon (Dutch TV channel)

The Dutch version of Nickelodeon, broadcasting in the Netherlands and through satellite in Belgium, and launched on 14 July 2003.[1][2] In addition to the general Nickelodeon programmes, local productions such as ZOOP, Het Huis Anubis, Het Huis Anubis en de Vijf van het Magische Zwaard and SuperNick are also broadcast. The Dutch Kids' Choice Awards were presented in 2004, 2005 and 2007, featuring nominees that are relevant to Dutch audiences. In 2010 the American Kids' Choice Awards aired, which included categories for the Netherlands and Belgium inserted into the broadcast.

Nickelodeon
The current Nickelodeon logo, used in Belgium & the Netherlands since 31 March 2010
CountryNetherlands
Broadcast areaNetherlands
Belgium (satellite only)
NetworkNickelodeon
Programming
Language(s)Dutch
English (subtitled in Dutch)
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerViacomCBS Networks EMEAA
Sister channelsSpike
Nick Jr.
Nicktoons
Nick Music
MTV
MTV Brand New
MTV Music 24
MTV Live HD
VH1
Comedy Central
Comedy Central Extra
History
LaunchedFebruary 2002 (2002-02) (as block on Kindernet)
14 July 2003 (2003-07-14) (as channel)
ReplacedKindernet
Replaced byNickelodeon Flanders (Flanders)
Links
Websitewww.nickelodeon.nl
Availability
Terrestrial
DigitenneChannel 12 (HD)
Cable
ZiggoChannel 29 (HD)
Channel 937 (SD)
CaiwayChannel 52 (HD)
DELTAChannel 255 (HD)
Kabel NoordChannel 200 (SD)
Satellite
Canal DigitaalChannel 40 (SD)
TV Vlaanderen (Flanders)Channel 44 (SD)
JoyneChannel 15 (SD)
IPTV
KPNChannel 33 (HD)
Tele2Channel 15 (HD)
T-MobileChannel 171 (HD)
Streaming media
Ziggo GOZiggoGO.tv (Europe only)
Canal DigitaalWatch live (Netherlands only)
TV Vlaanderen (Flanders)Watch live (Belgium only)

Nickelodeon has a separate version in Flanders with advertising and programming variations for Belgian viewers. All Belgian cable and ISP providers carry the Flemish version, with the satellite provider TV Vlaanderen offering only the Dutch version, as it uses the feed of the Dutch CanalDigitaal.

In recent years, with the increase of on-demand services, the market share of the Nickelodeon channel has declined in the Netherlands. In 2019, the channel recorded an average daily market share of 0.7%, which shrank to 0.4% in 2020.[3] In comparison, Nickelodeon had a market share of 2.1% in 2009.[4]

History

Nickelodeon replaced a similarly-themed channel, Kindernet, in 2003 after it was acquired by Viacom at the end of 2001.[5] Before this, Nickelodeon aired as a programming block on Kindernet from 1:00 to 3:00 PM, beginning in February 2002.[6][7] Throughout the course of 2003, Nickelodeon programming began to gain more prominence on Kindernet outside of the block, before expanding into a 24-hour channel on 14 July.[8] As a result, Kindernet was degraded into a morning block, which later became Nick Jr..[9][1]

On 1 August 2005, Nickelodeon began time-sharing with Talpa, now airing between 6:00 AM and 6:00 PM.[10] By the end of 2006, MTV's deal with Talpa ended and Nickelodeon began sharing channel space with The Box Comedy on 1 December.[11] Nickelodeon extended its airtime till 8 PM and The Box Comedy changed into Comedy Central on 30 April 2007.[12]

Comedy Central switched to TMF on 1 January 2011, and Nickelodeon resumed its 24-hour broadcast on 14 February.[13] Sometime after, a TeenNick block was added to the channel's schedule during the overnight hours, airing between 9:00 PM and 6:00 Am. All programming on Nickelodeon's regular schedule is available in Dutch, with the exception of Dutch-Flemish productions.

A high-definition simulcast of Nickelodeon was slated to launch through UPC Netherlands on 3 April 2012, but ended up being delayed due to technical problems.[14] Nickelodeon HD eventually launched on 13 September 2012, this time through KPN Interactive TV.[15]

On 1 October 2015, sister channel Spike was launched and initially aired during Nickelodeon's overnight hours.[16][17] On 12 December 2016, Spike became its own 24-hour channel on Ziggo, before launching on other providers (such as KPN, Telfort, XS4ALL, Caiway and T-Mobile Thuis) three months later.

Nickelodeon continues to air 24/7 in the Netherlands, broadcasting TeenNick programming at night and also introducing a version of The Splat. In Flanders, Spike and Nickelodeon continue to time-sharing.[18][19][20]

Carriage history
Nickelodeon Netherlands timeline
Date Shared channel with Closedown time
2002–2003 Veronica, Kindernet folded into Nickelodeon 7:00 pm
14 July 2003 – 31 July 2005 24-hours service N/A
1 August 2005 – 15 December 2006 Talpa 6:00 pm
1 December 2006 – 29 April 2007 The Box Comedy 8:00 pm
30 April 2007 – 31 December 2010 Comedy Central 8:00 pm
1 January 2011 - 13 February 2011 Comedy Central moved to the channel used by TMF, and began sharing with that channel. 8:00 pm
14 February 2011 – 1 October 2015 24-hours service N/A
1 October 2015 – 12 December 2016 Spike 9:00 pm
12 December 2016 – present 24-hours service N/A

Most-watched broadcasts per year

Since 2002, Stichting Kijkonderzoek (SKO) has been monitoring the viewer ratings for Nickelodeon programmes in the Netherlands. Between 2003 and 2017, SKO published an annual list of the most-watched broadcasts of the channel. From 2018 onwards, it publishes a list of the most-watched programmes within the Viacom network.[21]

Most-watch Nickelodeon broadcast per year (2003-present)[21]
Year Broadcast Viewers
2003 Bassie & Adriaan & De reis vol verassingen (repetition) 279,000
2004 Zoop 468,000
2005 Zoop 320,000
2006 SpongeBob SquarePants 292,000
2007 Het Huis Anubis 421,000
2008 Avatar 507,000
2009 Het Huis Anubis 477,000
2010 Avatar 333,000
2011 iCarly 322,000
2012 Avatar: The Legend of Korra 340,000
2013 Kids Choice Awards 2013 265,000
2014 Avatar 356,000
2015 SpongeBob SquarePants 155,000
2016 Kids Choice Awards 2016 219,000
2017 Kids Choice Awards 2017 179,000
2018 Thundermans 124,000
2019 N/A N/A
2020 N/A N/A

Sister channels

Nicktoons

Nicktoons is a Dutch TV channel broadcasting in the Netherlands and Flanders, which mostly airs cartoons. It launched together with Nick Music on 2 August 2007. At daytime the cartoons are dubbed in Dutch and at night the cartoons are spoken in English subtitled in Dutch.[22]

Nick Jr.

Nick Jr. is a pre-schoolers children's channel and is part of the Dutch Nickelodeon network. After the transition of Kindernet to Nickelodeon in 2003[23] Nick Jr. became a program block on Nickelodeon in the morning.[1] Nick Jr. would launch as a separate 24-hour channel on 1 January 2005 but due to some capacity problems it eventually launched a few months later on 1 May.[24]

Nick Music

Nick Music is a digital music television channel for children. It launched together with Nicktoons on 2 August 2007.[22]

References
  1. "Nickelodeon-telvisievormgeving". Beeld en Geluid wiki. Retrieved 4 October 2012.
  2. "Kindernet Change Log". Kingofsat.net. Retrieved 4 October 2012.
  3. Stichting Kijkonderzoek. "JAARPERSBERICHT TV KIJKCIJFERS (01-01-2020 T/M 31-12-2020)" (PDF). Retrieved 17 January 2021.
  4. "Onderwerp: Persbericht kijkcijfers 2009" (PDF). Stichting Kijkonderzoek. Retrieved 17 January 2021.
  5. "MTV neemt Kindernet over". Radio.nl. 17 October 2001.
  6. "Nickelodeon-telvisievormgeving". Beeld en Geluid wiki. Retrieved 4 October 2012.
  7. Chalaby, Jean K. (2009). Transnational Television in Europe: Reconfiguring Global Communications Networks. I.B.Tauris. p. 121. ISBN 9780857717474.
  8. "Samenwerking Nickelodeon (Kindernet) en Veronica stopt per 1 september 2003". Kabelraden.nl. 6 May 2003. Archived from the original on 4 October 2015.
  9. "Games, Volledige afleveringen Nick Jr, Videoclips op Nick Jr".
  10. "Talpa start op Nickelodeon". Nieuwsbank. 1 August 2005.
  11. David de Jong (20 October 2006). "Talpa 24 uur per dag; Nickelodeon op kanaal The Box, The Box ingeperkt". DutchMedia Weblog.
  12. David de Jong (22 March 2007). "Comedy Central neemt 30 april de plek van The Box (Comedy) in". DutchMedia Weblog.
  13. "TMF maakt plaats voor Comedy Central en KinderNet". Mediacourant.nl. 4 November 2010.
  14. Piet Boon (19 September 2012). "Wat doet UPC met Nickelodeon HD?". Piet Boon's Blog.
  15. Jarco Kriek (5 September 2012). "Meer HD-kanalen bij KPN". Totaal TV.
  16. "Dutch launch for Spike in October". BroadbandTVNews.com. 18 August 2015. Retrieved 2 October 2015.
  17. "Spike TV begonnen in Nederland en België". TotaalTV.nl. 1 October 2015. Retrieved 2 October 2015.
  18. Robert Briel (1 November 2016). "Spike goes 24/7 exclusively on Ziggo". BroadbandTVNews.com. Retrieved 23 November 2016.
  19. "Verschuiving zender Nickelodeon". Ziggo.nl. Archived from the original on 24 November 2016. Retrieved 23 November 2016.
  20. Jarco Kriek & Jan-Hein Visser (21 February 2017). "Spike 24/7 na Ziggo ook bij KPN, Caiway en T-Mobile Thuis". TotaalTV. Retrieved 21 February 2017.
  21. "Jaarrapporten". Stichting Kijkonderzoek. Stichting Kijkonderzoek. Retrieved 17 November 2020.
  22. David de Jong (2 August 2007). "MTV Networks gestart met TMF Pure, Nick Hits en Nick Toons". Dutchmedia Weblog.
  23. "Samenwerking Nickelodeon (Kindernet) en Veronica stopt per 1 september 2003". Kabelraden.nl. 6 May 2003. Archived from the original on 4 October 2015.
  24. David de Jong (26 April 2005). "TMF-themakanalen eerst bij Unet". Dutchmedia Weblog.
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