Star Vijay

Star Vijay commonly known as Vijay TV is an Indian Tamil-language pay television general entertainment channel that was launched in 1994 by N. P. V. Ramasamy Udayar. This channel is a part of Asianet Star Communications (wholly owned by Disney India). The channel broadcasts from Kochar Jade, Guindy, Chennai, Tamil Nadu.[1]

Star Vijay
CountryIndia
Broadcast areaInternational
NetworkAsianet Star Communications
SloganEdhilum Pudhumai. Tamizhan Perumai.
(Innovation in everything, A Tamil’s Pride.)
HeadquartersChennai, Tamil Nadu, India
Programming
Language(s)Tamil
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerThe Walt Disney Company
Sister channelsAsianet
Star Suvarna
Star Vijay Super
Star Vijay Music
History
Launched24 November 1994 (1994-11-24)
Former namesGolden Eagle Communication (GEC) (until 1995)

Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001.[2]

History

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[3] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[4] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[5] In 2001, Star India took over the channel and rebranded it as Star Vijay.[6] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[7] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India.[6][8]

This channel, along with Star One, was launched in Hong Kong in 2007.[9]

The high-definition feed, Star Vijay HD, was launched on 29 May 2016.[10]

On 24 November 2016, its siblings channel Star Vijay Super was launched, which airs non-stop films and legacy television shows.[11]

On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. Now the channel is part of Asianet Star Communications.

On 4 October 2020, it launched a music channel named Star Vijay music.[12][13]

Logos

Programming
Main article: List of programs broadcast by Star Vijay

Star Vijay has produced numerous reality shows including Jodi Number One, Airtel Super Singer, Neeya Naana, Adhu Idhu Edhu, Neengalum Vellalam Oru Kodi, and Nadanthathu Enna. It also air serials such as Kana Kaanum Kaalangal, Roja Kootam, 7C, Katthu Karuppu, Khakhi, Madurai, Pirivom Santhipom, Saravanan Meenatchi, and Pandian Stores.

Reception

When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[14] A revamp in 2017 brought with it a new logo and the launch of Bigg Boss Tamil, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[15]

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time pushing the two decades Tamil GEC leader Sun TV to second position while being the second most watched Tamil GEC overall after Sun TV.[16]

References
  1. "Vijay Television-Google Maps". 1 February 2019. Retrieved 1 February 2019.
  2. https://m.timesofindia.com/business/india-business/Star-buys-UTV-in-Vijay-TV/articleshow/808782.cms. Missing or empty |title= (help)
  3. "From Booze To News". Outlook India.
  4. http://indiatoday.intoday.in/story/new-satellite-channels-exploit-public-fixation-in-tamil-nadu/1/280838.html
  5. "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
  6. "Star India buys out UTV's stake in Vijay TV". Economic Times.
  7. "Star restructuring Vijay TV".
  8. "UTV sells Vijay TV pie to Star". Rediff.
  9. "STAR launches Star One and Vijay in Hong Kong". Live Mint.
  10. "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
  11. "Vijay Super to be revamped as Tamil movie channel". Television Post.
  12. "Broadcasters see value in new channel launches despite covid". Live Mint.
  13. "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
  14. "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard.
  15. "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
  16. "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
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