Utsav Plus
Utsav Plus is an European Hindi general entertainment pay television channel owned by Star India, a wholly owned subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[1] Its programming is in Hindi and subtitled in English.
 | |
| Broadcast area | Europe |
|---|---|
| Slogan | Rishta Wahi, Baat Nayi |
| Headquarters | Southall, London |
| Programming | |
| Language(s) | Audio: Hindi Subtitles: English |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | Star India |
| Sister channels | Utsav Bharat Utsav Gold |
| History | |
| Launched | 22 January 2021 |
| Replaced | StarPlus |
| Availability | |
| Cable | |
| Ziggo (Netherlands) | Channel 760 |
| Numericable (France) | Channel 928 |
| Virgin Media (United Kingdom) | Channel 803 (SD & HD) |
| Satellite | |
| Sky (United Kingdom) | Channel 705 (HD) Channel 883 (SD) |
| IPTV | |
| SFR TV (France) | Channel 928 |
| Streaming media | |
| Hotstar | hotstar.com |
History
Star Plus launched in the United Kingdom in 2005.
Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[2] but it was delayed until 5 July 2012.[3]
- Rebranding
On 12 July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi".[4]
On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch".[5]
On 4 June 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by A. R. Rahman.[6]
On 30 December 2020, Disney announced that the ‘Star’ branding would be replaced with ‘Utsav’ in 2021.[7]
On 11 January 2021, Star TV UK/Europe revealed the new logo identity.[8]
On January 22, 2021, Star Plus rebranded to Utsav Plus, and this change is currently effective in parts of UK/Europe.[9]
Programming
Utsav Plus UK is a BARB measured channel in the UK providing the premiere entertainment content sourced Express from India as Star Plus delay Few Hours for Indian Asian diaspora in the UK and some other European countries. The channel line-up consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films also shows which are exclusive to Utsav Plus Viewers. Previously, It has also aired international dubbed shows in Hindi such as Winter Sun[10] And Urdu Serials From Pakistan. Its programming is in Hindi and subtitled in English.
Current Broadcast
- Star Plus Original Serials
| Year | Show | Notes |
|---|---|---|
| 2009-present | Yeh Rishta Kya Kehlata Hai | Romantic Drama |
| 2019–present | Yeh Hai Chahatein | Romantic Drama |
| 2020–present | Anupamaa | Family Drama |
| Shaadi Mubarak | Drama | |
| Ghum Hai Kisikey Pyaar Meiin | Romantic Drama | |
| Saath Nibhaana Saathiya 2 | Drama | |
| Imlie | Drama | |
| Shaurya Aur Anokhi Ki Kahani | Drama | |
| 2021-Present | Pandya Store | Drama |
Reality shows
| Year | Show |
|---|---|
| 2020–2021 | Taare Zameen Par |
Utsav Plus UK exclusives
| Year | Show | Notes |
|---|---|---|
| 2018- | Diya Aur Baati Hum | *Rerun* |
| 2019- | Ek Hazaaron Mein Meri Behna Hai | *Rerun* |
| 2019- | Geet - Hui Sabse Parayi | *ACQUIRED SERIAL* |
| 2019- | Sanjeev Kapoor’s Kitchen | *ACQUIRED COOKING SHOW* |
| 2019- | Mummy Ka Magic | *ACQUIRED COOKING SHOW* |
| 2020- | Cook Smart | *ACQUIRED COOKING SHOW* |
| 2020- | Saath Nibhaana Saathiya | *Rerun* |
| 2020- | Yeh Hai Mohabbatein | *Rerun* |
| 2020- | Ishqbaaz | *Rerun* |
| 2020- | Chef’s Special | *ACQUIRED COOKING SHOW* |
Reception
Utsav Plus Is Officially UK’s No 1 Asian TV Channel, With Ratings Being Reported From BARB UK.
Utsav Plus Launched With Blockbuster Ratings In The UK;
On 22nd January 2021, The Channel Launched With 0.19%.[14]
On 23rd January 2021, The Channel Dropped But Still Gathered Excellent Ratings of 0.15%.[15]
On 24th January, Utsav Plus Dropped Tremendously To Its Lowest Ratings Due To Strong Competition From Rival Channels.[16]
On 25th January, Utsav Plus striked up And Got It’s Biggest Share Ratings Of 0.20%.[17]
On 26th January, Utsav Plus Continued Dominating With Ratings Of 0.20%.[18]
References
- "Description about the Channel Star Plus". Times Of India.
- Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php
- Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk
- "Star Plus to sport new logo, tagline in battle for top slot". Live Mint.
- "How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'". Business Standard.
- "Alia Bhatt becomes fresh face of Star Plus new look". The Indian Express.
- https://whatsondisneyplus.com/disney-renaming-star-channels-in-the-netherlands/
- https://www.bizasialive.com/exclusive-star-plus-to-become-utsav-plus-in-uk-europe-uae/
- https://www.bizasialive.com/exclusive-first-look-at-the-new-utsav-branding/
- https://www.bizasialive.com/star-plus-uk-air-first-turkish-fiction-winter-sun-month/
- "In Video: First promo of 'Mehndi Hai Rachne Waali' on Star Plus". Biz Asia. 27 January 2021. Retrieved 27 January 2021.
- "New show Rudrakaal strives to brige the gap between Films and TV". Mumbai Mirror.
- "Swamini fame Revati Lele bags a role in Hindi TV show Aapki Nazron Ne Samjha". The Times of India.
- https://www.bizasialive.com/overnights-utsav-plus-strikes-gold-on-friday-in-uk-with-ratings-surge/
- https://www.bizasialive.com/overnights-sony-tv-inches-pass-utsav-plus-in-uk-on-saturday/
- https://www.bizasialive.com/overnights-indian-idol-12-gives-sony-tv-victory-on-sunday-in-uk/
- https://www.bizasialive.com/overnights-utsav-plus-impresses-at-no-1-on-monday-in-uk/
- https://www.bizasialive.com/overnights-utsav-plus-continues-to-ride-high-on-tuesday-in-uk/