MTV (Russian TV channel)

MTV Russia (Russian: MTV Россия) is a Russian-language free-to-air 24-hour music and general entertainment channel broadcasting in the Russian Federation. Under a licensing agreement from ViacomCBS Networks EMEAA the channel was operated by Prof Media. From June 2013, VIMN Russia announced it would operate the channel after the agreement between both media organizations ceased.[1] VIMN Russia relaunched the channel MTV Russia channel on October 1, 2013 and is also served by mtv.ru.

MTV Russia
МТV Россия
Broadcast areaRussia, Azerbaijan, Armenia, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan
Programming
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerViacomCBS Networks EMEAA
Sister channelsNickelodeon Russia
Paramount Comedy Russia
History
Launched25 September 1998, 0:30
Closed1 June 2013
(relaunched 1 October 2013)
Links
Websitemtv.ru

Change in ownership

In 1998, Viacom International Media Networks Europe (VIMN Europe) signed a long term agreement with Biz Enterprises to launch a 24-hour music channel in the Russian Federation. MTV became the first US television brand to localize in the Russian state. In 2007, VIMN Europe signed a new agreement with Prof Media to operate and broadcast the channel along with VH1 Russia. Under Prof Media's ownership the channel moved from music orientated programming to youth-orientated programming. This move proved to be very unsuccessful for its new owners as research conducted by VIMN showed Russian viewers prefer music programming over reality based programming.[1]

Prof Media announced in December 2012 that they would no longer operate MTV Russia from June 1, 2013 and would replace the channel with a new general entertainment channel called Friday!.[2] On May 30, 2013 Viacom International Media Networks new division VIMA Russia announced it would relaunch MTV in Russia on October 1, 2013 which would be wholly operated by VIMN Russia in London.[3] The relaunch will see many of its international programmes with Russian subtitles.[4] As part of the relaunch MTV will launch 'The Face of MTV Russia' a contest to find a presenter for the channel to host MTV News.

A HD version of MTV Russia also launched on October 1, 2013. Viacom International Media Networks Russia is operated from the London offices of VIMN which now operates MTV Russia, VH1 Russia and Nickelodeon Russia.

History
  • Through a multi-year licensing agreement with BIZ Enterprises, MTV Russia became the first western television network customized specifically for Russian youth in 1998. In January 2000, MTV Networks International acquired an equity position in MTV Russia. As of 2007, the channel could be viewed in 724 towns all over the former USSR.
  • Targeting 14- to 34-year-olds, the advertiser-supported network features a mixture of music videos from Russian and international artists programmed locally from its Moscow production base. MTV Russia VJs cover the Russian music scene and introduce locally relevant programming. Its main domestic rival is Muz-TV, a music channel based in Moscow.
  • Since 2005, in the face of rising competition from TNT and STS, MTV Russia has moved away from music videos and towards talk shows, the coverage of Moscow nightlife, and producing its own TV series.
  • On December 1, 2005 VH1 Russia channel was launched by Viacom.
  • On June 4, 2007 Prof Media acquired 100 per cent of Viacom International Media Networks channel portfolio in Russia. This includes the brands; MTV Russia and VH1 Russia. MTV Russia continues to broadcast to 35 million homes across the Russian Federation.[5]
  • Since April 10, 2010, MTV Russia has adopted the same onscreen logo as MTV US. The channel continues to share the same onscreen identity as MTV International which launched July 1, 2009.
  • On June 1, 2010 VH1 Russia channel was closed.
  • In February 2012, MTV Russia was accused of censorship after it axed a 'controversial' political chat show.[6]
  • On 1 June 2013 MTV Russia will relaunch on 1 October 2013 as the channel will be operated by VIMN Russia instead of Prof Media.[3]
  • In September 2013, VIMN launched Pick Me MTV: which is a competition to find the face and voice of MTV Russia. To promote the competition a website was launched at mtvpickme.ru.[7]
  • On October 1, 2013 MTV Russia relaunched with a new look on-air branding. The channel is also available in HD and is served by MTV's existing programming either dubbed or subtitled in Russia. The channel has one presenter.
Screenshot of MTV Russia with 2008 graphics
Screenshot of MTV Russia in March and April 2008

Current programming

Previous programming
  • MTV Russian Top 10
  • MTV News Block
  • MTV News Block Weekly
  • Holidays in Mexico (1, 2 season)
  • Project Runway Russia
  • Too Beautiful
  • Parental Control (Russia)
  • Room Raiders (Russia)
  • Trendy
  • Scrubs
  • Cheerful Morning
  • Stereo Morning
  • Sensation (2009, 2010, 2011, 2012)
  • Oryol i Reshka (since December 2012)
  • Secret.net
  • Boarding School (since 8 January 2013)
  • Night of Devourers of MTV (since 8 February 2013) - the greatest programms of the old MTV (1999–2002, 2004–2007)
  • MTV News Block Daily
  • Eurovision Diary (Perennial)
  • Euro Day (Since 8 December 2018)
  • World Chart
  • Russian Top 10
  • City File
  • Live with Bilan (Seasonal)
  • Stars. Here and Now
  • Scrubs
  • MTV Live
  • Naked Slow Business
  • Ticket to Kiss
  • Program Minimum
  • Next!
  • MTV Cribs
  • The Club
  • Entourage
  • South Park
  • Pimp My Ride
  • Making the Video
  • My Super Wet 16
  • Beauty and the Geek
  • Silent Games
  • Music for a Breakfast, Music Forever, Music on Topic of the Day, Music for the Negro
  • X-Play

MTV Russia Music Awards & MTV Russia Movie Awards
Main articles: MTV Russia Music Awards and MTV Russia Movie Awards

Following the success of the MTV Europe Music Awards, Viacom International Media Networks launched a localized awards show for Russia called MTV Russia Music Awards. The first awards show began in 2004 and aired on the channel annually until 2009. The awards show celebrated local and international artists. The 'Artist of the Year' award winner would go on to also win the winner of Best Russian Artist on the MTV Europe Music Awards. Russia is still represented at the MTV EMA's. Following on from the success of the local music awards show in Russia, 2006 saw the launch of MTV Russia Movie Awards. The awards show was presented by local and international actors such as Pamela Anderson in 2007 and Paris Hilton in 2008. The show was axed in April 2009.

References
  1. Anderson, Kelly (30 May 2013). "VIMN relaunches MTV Russia". Realscreen.com. Brunico Communications. Retrieved 5 February 2018.
  2. "MTV Russia to Be Taken Off Air in 2013". The Moscow Times. 12 December 2012. Retrieved 5 February 2018.
  3. Dziadul, Chris (30 May 2013). "MTV resurrects in Russia". Broadband TV News. Retrieved 5 February 2018.
  4. Franks, Nico (30 May 2013). "MTV returns to Russia". C21Media. Retrieved 5 February 2018.
  5. "Prof-Media acquires 100% of MTV and VH1 Russia" (PDF). Russia Partners. Retrieved 16 February 2012.
  6. "MTV Russia cancels politics". The Sydney Morning Herald. 15 February 2012. Retrieved 16 February 2012.
  7. "Archived copy". Archived from the original on 2 September 2013. Retrieved 4 September 2013.CS1 maint: archived copy as title (link)
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