MTV (Swiss TV channel)

MTV Switzerland was a localised version of MTV for the German-speaking market in that country. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming.[1] Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012.

MTV Switzerland
CountrySwitzerland
Broadcast areaSwitzerland
HeadquartersBerlin, Germany / Küsnacht ZH, Switzerland
Programming
Language(s)German
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerViacomCBS Networks EMEAA
Sister channelsComedy Central Switzerland
Nickelodeon (Switzerland)
VIVA Switzerland
History
Launched1 April 2008 (2008-04-01)
Links
Websitewww.mtv.ch
Availability
Cable
UPC SwitzerlandChannel 28 (digital CH-D)
IPTV
Sunrise TVChannel 25 (HD)
Swisscom TV-

The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast of MTV Germany with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market.

MTV.ch features the localized album and singles chart.

History

On 1 April 2008 the Swiss version of MTV started.

On 5 October 2010, MTV announced that MTV Germany and MTV Austria will be remain as pay-tv service only. An exception is Switzerland, in which the German-speaking MTV Switzerland continued to be free-to-air.[2]

On 1 July 2011, the new broadcasting logo from the USA was also taken over in Switzerland.

Former Local Shows
  • Brand: neu
  • MTV News
  • Crispy News

Former VJs

References
  1. "Archived copy". Archived from the original on January 1, 2011. Retrieved 2009-02-24.CS1 maint: archived copy as title (link)
  2. MTV ab 2011 im Pay-TV
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