Insurge Pictures

Insurge Pictures was an American production company. It is a specialty label belonging to the American film studio Paramount Pictures.

Insurge Pictures
TypeLabel
IndustryMotion pictures
FateAbsorbed into its parent studio
Founded2010
Defunct2015
Headquarters
Los Angeles, California
,
United States
Area served
Worldwide
Products
OwnerViacom
ParentParamount Pictures

Beginnings

In March 2010, it was announced that Paramount Pictures would launch a new division named Insurge Pictures, which would produce micro-budget films based on Paramount's success with the micro-budget Paranormal Activity. The first film produced by Paramount Insurge was Never Say Never (2010), a documentary film featuring Justin Bieber. Prior to the release of the film, Insurge released "Grease: The Sing-A-Long," which had a limited release.[1]

In 2011, it was announced that Insurge wrapped an at the time untitled project about a destination wedding. The film, which was released on May 22, 2015 was eventually titled Drunk Wedding and was shelved for years prior to the release.[2][3] In January 2011, it was announced Insurge was releasing The Devil Inside.[4]

In 2012, Insurge released The Loved Ones, and Katy Perry: Part of Me. Insurge also produced a mockumentary reality series, Burning Love, which was re-adapted in 2013 into a regular series for E!.[5] In 2015, it was announced that Insurge would be releasing Area 51 and Drunk Wedding on May 15, and May 22, 2015 in a limited release exclusively at Drafthouse Theaters and through video on demand providers. Both projects were shelved prior to their releases.[3]

In May 2015, President Amy Powell was stripped of responsibility for the division, with Insurge being transferred as a label within Paramount and its staff absorbed into its feature film team, reporting to recently appointed Paramount Motion Pictures Group President Marc Evans.[6]

Films
Release Date Title Co-produced with Distributor Budget Box-office Gross
July 8, 2010Grease Sing-A-LongRSO RecordsParamount Pictures$6 million$395 million
February 11, 2011Justin Bieber: Never Say NeverMTV Films, Scooter Braun Films, L.A. Reid Media, AEG Live, and Island Def Jam Music Group$13 million$99 million
January 6, 2012The Devil InsidePrototype$1 million$101.8 million
June 1, 2012The Loved OnesOmnilab Media, Ambience Entertainment, and Film Victoria$4 million$254,170
July 5, 2012Katy Perry: Part of MeMTV Films, Imagine Entertainment, AEG Live, EMI Music, Perry Productions, Pulse Films, Magical Elves Productions, and Splinter Films$13 million$32.7 million
January 30, 2015Project AlmanacMTV Films and Platinum Dunes$12 million$33.2 million
May 15, 2015Area 51Aramid Entertainment Fund, Blumhouse Productions, IM Global, Incentive Filmed Entertainment, and Room 101$5 million$7,556
May 22, 2015Drunk WeddingWeston Pictures$600,000$3,301
July 31, 2015Staten Island SummerMichaels-GoldwynN/A
September 9, 2016Brother NatureBroadway VideoSamuel Goldwyn FilmsN/A

References
  1. Pamela McClintock. "Paramount's Insurge refines its gameplan". Variety.
  2. Jeff Sneider. "Paramount Insurge wraps untitled project". Variety.
  3. David Bloom. "Alamo Drafthouse Gets 'Area 51,' 'Drunk Wedding'; Ricki Lake-Backed Docu Goes To Bond/360 – Film Roundup - Deadline". Deadline.
  4. The Devil Inside- Official Trailer. YouTube. 28 October 2011.
  5. "'Burning Love' Renewed by E! for Two More Seasons - Ratings - TVbytheNumbers.Zap2it.com". TVbytheNumbers. Archived from the original on 2013-08-01.
  6. Sneider, Jeff (March 23, 2015). "Paramount to Absorb Insurge Label; Amy Powell Stripped Of Film Duties". The Wrap. Retrieved June 4, 2015.
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